“Belluminati”: Is Taco Bell Trolling Conspiracy Theorists or Is the Illuminati Flaunting in Plain Sight?

Taco Bell released a couple of ads entitled “Belluminati” which feature a creepy secret society and a flurry Illuminati symbolism. Is this a case of “brilliant marketing” or is the elite flaunting its power in plain sight?

Taco Bell is mostly known its cheap, diarrhea inducing, pseudo-Mexican food. Indeed, it is the best place to be to eat delicious Grade F mystery meat topped with mouth-watering “American-cheese-flavored-melted-food-product”.

Oh, the joys of hearing one’s stomach rumbling after only a few bites of Doritos-flavored tacos – these desperate calls for help from a distressed digestive system – these warning signs of an upcoming bathroom cyclone! Indeed, it does not take long for a healthy stomach to realize that this influx of taco meat is actually poisonous and, in an attempt to preserve general health, sends everything flying out the rear end.

This mild inconvenience does not stop millions of customers from stopping at their local restaurant and ordering a mountain tacos. ¿Por qué?, might you ask? Well, this is where the poopoo jokes stop and things get real. Taco Bell is not a joke – it is part of a gigantic, tentacular mega-corporation that feeds a great portion of the world. And those who own it are extremely powerful.

What is Taco Bell?

Taco Bell is part of Yum! Brands, a mega-corporation that also owns KFC, Pizza Hut and Wingstreet. The company’s LinkedIn page boasts:

“As the world’s largest restaurant company, Yum! Brands, Inc. has over 43,500 restaurants in more than 135 countries and territories and more than 1.5 million associates worldwide. The Company’s brands – KFC, Pizza Hut and Taco Bell– are the global leaders of the chicken, pizza and Mexican-style food categories.”

“The degree of concentration in the fast food industry means that corporations can assert a great deal of control over prices of inputs and outputs and therefore, profits. For example, farmers and ranchers in the US find themselves getting “Third World” prices for their products. This is because giant food processing companies can impose low prices on the direct producers, because government subsidies keep farmers afloat, and because an increasing share of the total value of the food goes not to the primary producers but to the middlemen and those who carry out the ever-greater processing of food. Since humans tend to crave sugar, fat and salt, ‘value-added’ processing essentially means the addition of inexpensive but semi-addictive inputs. The profits of the food processors increase dramatically as people become addicted to ever-greater quantities of food high in ’empty calories’. (…)

Yet, Americans continue to eat fast foods. Is it because they are unaware of the impact of fast foods on the health of humans and the environment? This is perhaps one reason, but here are some others:

• Food with a lot of fat, sugar, caffeine and salt tastes good and/or alters moods to the point of being mildly addictive.
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• Eating habits are formed at a young age and the marketing and advertising of the fast food industry have targeted the young.
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• People with low incomes can often only afford fast foods.
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• The pace of life requires people to eat on the run.
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• Fast food restaurants are everywhere and often monopolize certain spaces such as sports venues, expressway fuel stops, schools, airports, and suburban malls giving one little choice.
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• The flow of fast food advertising is relentless.
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• Food cravings are heightened by antidepressants, which are now widely used.
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• The inner emptiness that accompanies consumerism can be conveniently filled by omnipresent fast food.

– Political Economy and Global Capitalism: The 21st Century, Present and Future

Therefore, as Taco Bell ads make fun of conspiracies about elite groups controlling the world, the company’s owners are actually part of an elite group controlling the world.

Belluminati

The Vigilant Citizen has been around for ten years. It was online before the “Illuminati” thing became a mainstream meme and it is still here today as the trend fades away. At the beginning of this decade, a generation of people discovered that the symbols surrounding them actually bear a deep symbolic meaning and revealed the true nature of those in power. This simple, very verifiable truth brought a new era of public awareness and a new taste for research and truth-seeking. Of course, the elite hated everything about this. It did not take long before mass media pawns muddied the waters and turned all research concerning the occult elite into a dumbed-down, cartoonish, joke. The campaign worked as planned: The word “Illuminati” (which has been around for centuries to describe an actual secret society) is now automatically associated with stupid memes by most people.

The Belluminati commercials are a continuation of that effort. The ads use actual facts, symbols, and concepts associated with the elite to turn them into a joke while selling $1 garbage to the masses. Let’s look at what is going on there.

First, the Belluminati logo is the Taco Bell logo inside a triangle.

“European mysticism was not dead at the time the United States of America was founded. The hand of the Mysteries controlled in the establishment of the new government, for the signature of the Mysteries may still be seen on the Great Seal of the United States of America. (…)

The significance of the mystical number 13, which frequently appears upon the Great Seal of the United States, is not limited to the number of the original colonies. The sacred emblem of the ancient initiates, here composed of 13 stars, also appears above the head of the “eagle.” The motto, E Pluribus Unum, contains 13 letters, as does also the inscription, Annuit Coeptis. The “eagle” clutches in its right talon a branch bearing 13 leaves and 13 berries and in its left a sheaf of 13 arrows. The face of the pyramid, exclusive of the panel containing the date, consists of 72 stones arranged in 13 rows.”
– Manly P. Hall, The Secret Teachings of All Ages

Once again, the ad pokes fun at people who actually know about their own history.

In Conclusion

The goal of every marketing person is to create ads that become viral and that get people talking. Taco Bell obviously succeeded and, yes, this article adds to the discussion. However, there is more at stake here. Not unlike my previous articles analyzing ads, lots of commercial spots made by major brands do not simply sell a product, they sell the agenda of those who own the companies.

For years, there has been an obvious mass media agenda to discredit all “Illuminati”-type research and to ridicule those who discuss it. Furthermore, there’s a clear effort to spread disinformation to make the entire subject utterly confusion. The Taco Bell ads are part of this agenda. By mashing togheter various Illuminati symbols with taco-related jokes, the ads “fictionalize” the entire subject causing regular, unaware people to associate everything that was depicted in the ads as pure fantasy. Furthermore, under the guise of ridicule, the ads actually expose the masses to more of the symbolism that’s been highlighted on this site for years, shamelessly putting it in plain sight and making it part of popular culture. In short, the Taco Bell ads are diarrhea for the mind.

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