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Reach the Right Audience: 4 Unique Content Marketing Services

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Are you a new provider that needs healthcare marketing tips? Do you have an older business that needs to update the old print and radio ad strategy? Whether old or new, you need to consider content marketing services. 

In order to stay relevant online, you need fresh content to share with leads as well as retain clients. Read on as we go over four unique content marketing services to get you started on the right foot! 

1. Instructional Videos 

When you’re creating content for your brand, it’s important to focus on content that’s relevant to your audience–give them something that they’ll want to read or watch. You also want to ensure that each piece of content is either informational or entertaining. 

Instructional videos are a great way to provide both educating and entertaining content. If you’re a healthcare provider, marketing your healthcare company with entertaining content may seem difficult. The same is true for legal firms, orthodontists, and more. 

Find services that are able to create short instructional videos that are able to educate and entertain your audience at the same time.  

2. Industry-Specific Marketing

Each industry and business has a specific audience that will be more interested in certain content marketing strategies than others. If you market without an industry-specific strategy, you could confuse or even cause potential customers to find a different company to work with. 

This is why we recommend working with marketers who are familiar with your industry. If you’re a healthcare provider, find a healthcare marketing company that already knows about your unique industry and audience.  

3. Infographics

Unique infographics for your brand are another content marketing method that can both inform and entertain. Eye-catching graphics that match your brand’s color palette can be used. They’re also able to compact lots of information together that would have otherwise been a 2,000-word article that your audience may not have taken the time to read.

You’ll want to try using infographics if you find that you’re not getting a lot of traffic to your blog articles. You’ll also want to consider the bounce rate of these pages. 

4. Seasonal Content

Evergreen content is typically the best kind of content to use on your website because these types of content don’t have an expiration date. Even years into the future, they’ll most likely still be relevant and interesting to read or watch. 

On the other hand, pay attention to services that are able to offer seasonal content as well. If you find yourself struggling to make sales or draw in traffic, seasonal content is best used as promotional material for discounts, new offers, or announcing events or contests. 

Unique Content Marketing Services for Your Brand

By focusing on content marketing services that inform and educate your target audience, you’re far more likely to convert a lead into a customer. Industry-specific marketing services ensure that the company you’re working with is already familiar with your industry and the unique challenges you face when trying to gain traffic and build customer loyalty. 

Ready to learn more ways to increase your website traffic? Keep reading our blog for more tips and tricks! 

The post Reach the Right Audience: 4 Unique Content Marketing Services first appeared on Weirdomatic.

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