4 Ways to Optimize Your Mobile Ad Strategy

As the number of smartphone users continues to grow considerably, mobile marketing has now become a popular strategy among brands that aim to engage and retain their customers effectively.

The benefits of mobile marketing are quite innumerable, and it’s hard to find a marketer today who isn’t capitalizing on the versatility of this incredible advertising tool.

It’s imperative to fully understand what mobile marketing is and how you can integrate it into your marketing strategy. Let’s take a look at the mobile marketing strategies that are commonly used to increase conversions.

1. Create a mobile app

Designing and developing a mobile app for your brand can go a long way in promoting your brand’s image. It can also improve your user’s experience with your service or products, and increase your engagement with them.

You should, however, weigh the benefits of creating a mobile app against its disadvantages before deciding whether or not this option is integral to your mobile marketing strategy.

​​​​​​​2. Prioritize compatibility

Ever since Google confirmed that 2015 was the first time that mobile traffic would be overtaking desktop traffic, the craze for mobile marketing has only grown since then. Today, mobile SEO is vital to the growth and visibility of every brand.

The best mobile marketing strategy is the one that recognizes that your users spend a great deal of time online — connecting more from their smartphones than from their desktops.

For this reason, your marketing strategy must be compatible with different mobile devices and operating systems.

Not only will this expand your network of users, but it will also benefit the public’s perception of your brand.

​​​​​​​3. Optimize your emails for mobile use

Almost everyone today opens their email on their smartphone, which is why your marketing emails must be optimized for use by such devices.

Successful email marketing strategies involve certain steps, including using the right size, format, and alignment for your images. You need to choose appropriate subject lines, ensuring that the body of your email is always succinct and pristine.

Occasionally, you can send a newsletter to your subscribers where you share the latest articles on your website. You can also share top news about your industry, information about promotions and giveaways, e-books, videos, and other materials that you feel might be of interest to them.

​​​​​​​4. Create a mobile ad

With digital marketing tools such as Google AdWords, you can easily create ads that are optimized in such a way that makes them visible to mobile devices alone. These kinds of ads are especially useful for local searches as they depend heavily on the context of the search.

That being said, it’s ideal to work with the trusted Google AdWords agency Adpoint that will help you to maximize your advertising budget and you’re bound to get results.

Once you figure out what search queries related to your brand people are making, you can create content that’s tailored to your target audience and their needs. The next step is to create an optimized mobile ad to promote your content.

While you’re creating your mobile ad, have in mind that traditional banner ads are usually frowned upon by most smartphone users, hence the increase in the use of ad blockers.

For this reason, you must create ads that are not intrusive or misleading. They should be entirely dedicated to improving your user’s experience instead.