Emerging Tech You Should Incorporate Into Your Marketing Strategy This Fall

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As technology evolves, businesses need to adapt their marketing strategies in order to stay ahead of the curve. This fall, there are several new technologies that you should consider incorporating into your plans. Augmented reality, for example, can be used to create interactive ads that engage consumers. Virtual reality can be used to create immersive customer experiences. And chatbots can be used to provide instant customer service. By incorporating these and other emerging technologies into your marketing strategy this fall, you can stay ahead of the curve and ensure that your business remains competitive.

Introduce the new technology of Augmented Reality and how it can be used in marketing.

Augmented reality (AR) is a technology that allows users to interact with digitally-created images superimposed on their view of the real world. This technology has a wide range of potential applications, including advertising and marketing. AR ads can be highly interactive, engaging consumers in a way that traditional ads cannot. Additionally, AR can be used to create immersive customer experiences. For example, businesses can use AR to give customers a virtual tour of their products or services.

Chatbots are another emerging technology that businesses should consider incorporating into their web design & ux strategies this fall. Chatbots are computer programs that simulate human conversation. They can be used to provide instant customer service, answer frequently asked questions, and promote products and services. By using chatbots, businesses can save time and money while providing a better customer experience.

Think about your experience going to a company website for the first time. Seeing the chat feature in the bottom right corner immediately gives a trustworthy first impression as it show the company is taking that step forward in ensuring good customer service.

There are two types of people who can answer chatbot questions: customers and customer service representatives. Customers can handle some chatbots on their own, while others require assistance from a representative. Chatbots that are designed to be handled by customer service representatives can usually be identified because they will ask the user a series of questions in order to determine what type of support they need.

You can even setup your chatbot to email you directly with the customer support request so you can answer customer questions fast and on the go.

AI’s Roll In Upselling

In this new world of  digital marketing & web design, technology can play a big role in upselling. If you’re not familiar with upselling, it’s basically when a company tries to sell you a more expensive product or service than the one you originally intended to purchase. For example, if you’re buying a new car, the salesperson might try to upsell you on a higher trim level or add-on features.

In the past, upselling was often done through face-to-face interactions between customer and salesperson. However, with the rise of artificial intelligence (AI), businesses are now able to use this technology for upselling purposes. AI can be used to track customer behavior and preferences in order to make personalized recommendations. These recommendations are typically show at your customers checkout and are usually cheaper products or services that are likely to be bought through impulse with a customers “why not” attitude.

Upsells have been seen to increase companies revenue by as much as 30%.

There are a few things to keep in mind if you’re planning on using AI for upselling. First, it’s important to make sure that the recommendations you’re providing are relevant to the customer’s needs. Second, you need to ensure that the upsell is presented in a way that doesn’t come across as too pushy. And finally, you should always give the customer the option to say no to the upsell.

Final Thoughts

Emerging technologies like augmented reality, chatbots, and artificial intelligence can be used to improve your marketing strategy. AR can be used to create interactive ads and immersive customer experiences. Chatbots can be used to provide instant customer service and promote products and services. And AI can be used for upselling purposes. By incorporating these technologies into your marketing strategy this fall, you can stay ahead of the curve and improve your chances of success.