Provide Editorial Sustenance

Don’t Assume What

Don’t assume that everyone who reads your blogs is already knowledgeable about: your blog’s subject matter, the internet, blogging, etc.

By making a false assumption, you’re not serving your reading audience. You may decide not to blog about website monetization or how to handle viewpoint in fiction because you think your readers already know that.

In reality, your reading audience is probably composed of those who wish to learn the fundamentals of a subject, because they’re newbies, as well as those who are old pros looking for a new twist or deeper knowledge on a subject.

Content That Speaks

If we are to provide editorial sustenance for all readers, we must create content that speaks to all levels of proficiency. Sounds simple, doesn’t it? Like so many things in life, simple isn’t necessarily easy.

Here are 6 ways I think a writer can create content that educates the beginner AND entertains the pro thus keeping both the beginner and the knowledgeable reader glued to the page or the screen. After all, we want things to be sticky. (Read yesterday’s post if you don’t know what that means.)

6 Ways To Provide Editorial Sustenance

1. Write with a compelling voice that makes the reader feel as if they’re having a great conversation with the writer. That way, they read the words, not skim the copy, because they’re afraid they’ll miss something entertaining.

2. Punch up the copy with something unexpected. Quote something germane to the subject and make that quote humorous or starkly thought-provoking. People remember things better if linked to emotions.

3. Use numbered lists. Readers love this because psychologically they feel as if they’re getting step by step help in an area. Even pros will read lists because they’re always looking for new ways. Sometimes, a numbered list really resonates with the reader.

4. Use metaphors and similes that speak to the audience’s cultural experiences. That will knock the old ball over the fence. Note the baseball metaphor? It’s summer which is baseball season and just about everyone understands a baseball home run. Sports allusions are great for male readers, but female readers understand them too. Don’t be afraid to use sports, literary, political, or whatever-floats-your-boat metaphors and similes.

5. Tackle a subject that’s been done before. Always remember that different writers present the same information in different ways. Maybe you’ve read 100 articles on writing or blogging, but number 101 is the one where you really “get it.” The way you write it may be the way that speaks to someone who still doesn’t understand the subject.

6. Reference what others have done. Don’t be afraid to refer to what others have written on the same subject. Acknowledge the body of work that has already been created. Give links if possible. Honor your fellow writers.

Takeaway Truth

Do these things, and you’ll be providing content that provides editorial sustenance.