How To Be Sure Your Tradeshow or Book Fair Appearance is Not a Disappointment
Carolyn Howard-Johnson shares writers’ resources on her award-winning blog Sharing with Writers
- We shared printing and postage costs of catalogs we produced ourselves that featured booth participants’ books and an invitation to the fair. With permission, we used the fair logo to give the catalog credibility. We sent our catalog to book buyers, media, and influentials like movie producers (because that fair is in the middle of Hollywood land).
- We produced a video/trailer featuring booth participants at an additional charge. The charge made it more likely that our video stars would use it for their blogs, websites, and other promotion both before and after the fair and we ran it on a large screen in our booth.
- Books (often overruns or slightly damaged) donated by other authors became gifts-with-purchase of other books from our booth.
- A drawing for a gift basket was successful because it garnered the contact information of many readers. We shared that information with all booth participants, too.
- We produced totes and bags featuring our bookcover images and our booth number. We gave them to folks to carry the books they had purchased from us. These bags then became advertisements for our booth as our customers carried them around the grounds.
- Some of our booth participants wore T-shirts emblazoned with images of their bookcovers, their website addresses, and our booth number.
- Each participant produced posters that we used to decorate the booth.
- We had mini training sessions for our booth participants in which we urged them to talk up one another’s books, guided them through promotion possibilities and display techniques, and gave them resources for promotion materials.
MORE ABOUT THE BLOGGER
she taught for nearly a decade as instructor for UCLA Extension’s world-renown Writers’ Program. The books in her HowToDoItFrugally Series of books for writers have won multiple awards. That series includes both the first and second editions ofThe Frugal Book Promoterand The Frugal Editorwhich won awards from USA Book News, Readers’ Views Literary Award, the marketing award from Next Generation Indie Books and others including the coveted Irwin award. How to Get Great Book Reviews Frugally and Ethicallylaunched to rave reviews from Jim Cox, Editor-in-Chief of Midwest Book Reviews and others:
The author loves to travel. She has visited eighty-nine countries and has studied writing at Cambridge University in the United Kingdom; Herzen University in St. Petersburg, Russia; and Charles University, Prague. She admits to carrying a pen and journal wherever she goes. Her website iswww.howtodoitfrugally.com
Source: http://sharingwithwriters.blogspot.com/2019/07/how-to-be-sure-your-tradeshow-or-book.html
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