Make Your Website Sticky: Step 1

If you have an online presence of any kind—whether personal or business—you need a compelling website.

Website means either a blog or a domain named website.

You want your website to be like a beautiful woman or a handsome hunk. That means it should be desirable, charismatic, and enticing.

In internet parlance, that means you want it to be sticky so people will stick around, spend time there, and come back and visit often. Of course the visual design of the website should be compelling, but that’s something I’ll talk about another time.

3 Ways To Make Your Website Sticky

Making a website desirable is easier than transforming oneself into a raving beauty when you weren’t born one. 

Stickiness, the desirability of a website, was a term created many years ago by Thomas H. Davenport, Professor of Management Systems at Boston University.

Davenport, in an article he wrote for CIO Magazine, defined stickiness as “a measure of how much attention a website gets over time.”

How Stickiness Is Measured

Joan Reeves aka SlingWords: The Word Slinging Adventures of Joan Reeves