Green Business Certifications
Many businesses have taken steps to incorporate sustainable practices into their operations and have improved their performance, but until now, customers had no way of recognizing which businesses were going “green.” To remedy this, the City of Santa Monica, CA, along with its Convention and Visitors Bureau, and its Chamber of Commerce, have joined together with an organization called Sustainable Works to certify and recognize green businesses in the community.
Sustainable Works is a non-profit environmental education organization that has been conducting its programs in the City of Santa Monica and at Santa Monica College for more than eight years. Its mission is to foster a culture of sustainability in cities, colleges, and businesses.
The Green Business Certification Program is entirely voluntary, intended to encourage local businesses to take some easy, inexpensive, and simple actions that are good for both their bottom line and the environment.
According to the standards for becoming certified, a Green Business…
- Conserves resources and prevents pollution
- Protects environmental and public health, and
- Strengthens its bottom line through operating efficiencies
Proponents of the Certification claim that Certified Green Businesses holds marketing edge over their competition, because consumers recognize and appreciate the reduced environmental impact of such businesses. These businesses also enjoy improved employee morale, and widespread recognition as a business leader.
Certification is open to business that maintain a physical, commercial location containing at least 500 square feet within the borders of Santa Monica, that have at least five employees on their payroll, and that fall into one of the following categories:
- Office
- Retail Store
- Restaurant
- Grocery
- Hotel
- Motel
As the GBC program grows, membership and Certification will be thrown open to additional business categories.
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