When CSR becomes a fishy business
Retailers, caterers and restaurateurs wishing to establish and maintain their CSR credentials tend to focus on locally and sustainably sourced food. When it comes to fish, one of the ways they have done this is by relying on the Marine Stewardship Council’s certification. However, this certification has just been challenged by a group of academics and experts in marine ecology. They claim that the MSC certification has been awarded to fisheries which decimate fish populations by overfishing.
They challenge the decisions to certify the Alaskan Pollock fishery which saw a 64% dip in stock between 2004 and 2009, and Pacific hake which was certified in 2009 despite its population dropping by 89% since the 1980s.
The UK has 13 MSC-certified fisheries, including popular species such as the Hastings Dover Sole and South-west mackerel. British food retailers including Sainsbury’s and Marks and Spencer have adopted the scheme. Both of these retailers invest heavily in their CSR programmes, and view their food sourcing policies as a key element of being a sustainable responsible brand.
The MSC has refuted the claims, saying that the population declines indicated arise from naturally fluctuating fish populations. The trouble is that the authors are heavyweight academics, as are the signatories. One of them, Sidney Holt, is one of the original authors of the ‘Beverton-Holt Model’ for the population growth of commercial fish species. This Model has been part of the basis of fisheries biology since its publication in 1957.
For companies wishing to make sustainable sourcing of fish part of their CSR programme, even the whiff of scandal around the MSC certification system is worrying.
Sourcing sustainable fish is increasingly important as stocks dwindle worldwide – with a potentially devastating impact on the environment and on the world’s poor. The Environmental Justice Foundation (EJF) is attempting to raise awareness of this issue through its Save the Sea campaign against illegal fishing. It says retailers and the hospitality industry can play a huge role in combating ‘pirate’ fishing which accounts for almost a third of the global catch.
Post continues: www.justmeans.com/When-CSR-becomes-a-fishy-business/30234.html
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