Brand Keys Survey Picks the Winning Cyber Monday Websites -
It’s not likely a surprise to anyone, but on-line activity in the retail category has increased year-after-year and yesterday was no exception. Cyber Monday got off to a turbo-charged start, and experts estimate that shoppers spent more than $1 billion.
Shopper activity was up again this year. Depending upon which comparison shopping site one listens to, it was up somewhere in the range of 15-20% over last year, outdoing this year’s Black Friday sales.
According to the Brand Keys Holiday Survey, here’s how online retailers ranked when it came to customer visits:
1. Amazon 68%
2. Wal-Mart / Apple 65%
3. Target 60%
4. Zappos 52%
5. Best Buy / Dell 50%
6. Kohls 49%
7. Overstock / QVC 43%
8. Lands End / LL Bean 35%
9. JCPenney 28%
10. Macy’s 25%
“We’re predicting a 3% increase in holiday sales this year, and whether bricks or clicks, real and virtual cash registers are ringing more this holiday season, which should give retailers something to really celebrate,” said Robert Pasikoff, president or marketing research consultancy Brand Keys (www.BrandKeys.com).
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