3 Online Services Every Marketer Should Be Using

Marketers are blessed with an increasingly long list of online services dedicated to supporting their activities, but which ones should be considered standard? In this post I have highlighter 3 such services which I believe should be standard for any marketer which manages a web-based presence.

Clicktale is an Israeli company which specializes in webpage heatmaps and web analytics. After signing up and embedding their tracking code, Clicktale starts to track your visitor sessions and provide you with impressive information about your visitor sessions. The most impressive feature that Clicktale offers is recordings of your visitors sessions. Every action taken by the visitor (every mouse click and scroll is recorded!) on your website is recorded like a screen captor and can be viewed at any time. The major benefit of this to marketers is that these records can help paint a picture on why certain pages are top exit pages, or why conversion rates are below expectation.

Clicktale provides its users with an impressive range of web analytics from real-time monitoring and mouse tracking reports, to conversion funnels and link analytics.

Clicktale provides 3 standard price plans (Bronze, Silver and Gold) starting from $99/month to $990/month. Their free plan allows recordings of 400 page views per month.

Clicktale is a must for every online marketer to better understand visitor behavior and improve conversion rates. For regular updates on Clicktale’s product line and other news check out their blog.

Over the last few years social media has become a corner stone in online marketing. Hootsuite provides its users with an easy to use platform to control and handle their social media accounts. Users of Hootsuite can add their Facebook, Twitter, LinkedIn and many other social networks to a personalized dashboard to easily manage their social media web presence. Hootsuite’s Pro and Enterprise accounts allow for team collaboration, messaging between colllaborators and even Google Analytics integration. The most impressive aspect I found when using Hootsuite is its design and ease of use. I also liked the notifications built into the different feeds which made it easy to see updates and comments.

Social media will continue to be an integral part of online marketing which makes Hootsuite an online service every marketer should be using.

Twitter has become one of the most important weapons in the online marketing arsenal, but using Twitter effectively can be challenging. A recent study conducted by Kissmetrics.com, showed that tweeting in the afternoon resulted in the highest percentage of retweets compared to any other time of the day. The study also showed that tweeting between 1-4 times within an hour resulted in the highest click-through-rate. Buffer is an easy to use, free tool which allows users to send out tweets at a pre-defined time and frequency. Buffer helps prevent you from spamming your followers and results in your tweets receiving more attention.

Twitter continues to grow in size and importance online and as a result Buffer is a online service every marketer should be using.

Note: I have not received any financial benefits for promoting these companies.

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