Pinterest Science: Outsmart the Feed

Pinterest has proven itself to be a powerful force for driving both traffic and sales for business owners. An article from Mashable.com states Pinterest drives more traffic than Twitter. Whether you’re a blogger, an e-commerce business owner or a small business owner with a brick-and-mortar store, you need to know the ins and outs of successfully navigating Pinterest marketing.

Be Pin-Worthy

On Pinterest, high quality, shareable images rule the day! The key to having your items “pinned” is to create a pin- worthy image. Spend time on this as it will be worth it in the long run.

Make it easy for readers to pin directly to Pinterest from your website. This will increase the number of times your website appears on Pinterest. Make sure your website is optimized for social media sharing, especially for Pinterest. If you’re unsure of how to do this, work with a website builder that can help.

Pinterest has several tools available that you can download directly from its website that will help make your site more Pinterest-friendly. Be sure you’ve registered as a business account to access this information and these tools.

Be Catchy

Make sure that the description attached to your images matches the image, and is a compelling and clickable headline. If you’re posting a recipe, for example, make sure that the image has the name of the recipe attached, or something catchy like “The easiest chicken recipe you’ll ever make!” so when your readers share the post to Pinterest that’s what headline is saved with the pin. This applies if you’re an e-commerce site especially. Make sure that the title of the image is optimized for SEO. A recognizable brand name, or something that mentions that it’s the best price on the Internet will do wonders for your sales and traffic.

Be Easy to Find

The next tip is one many businesses miss out on, and that’s simply adding your business name and website URL to your images. How many times have you seen a pin and clicked it only to find the link doesn’t work? Include your business name in a watermark, or add text to a corner of the image somewhere. This way, if the image gets disconnected from your website, customers can easily find you through a Google search.

Jump In

Monitoring your Pinterest analytics will show you who is pinning your images, and which images are pinned and clicked most frequently. Simply monitoring these statistics and doing more of what works and less of what doesn’t will make a huge difference when it comes to the traffic generated on Pinterest for your business.

The best way to learn what works on Pinterest is to join the social media platform and participate. First-hand experience is always the best way to learn any platform that is new to you. Follow the Pinterest blog to stay up to date with new features and policies as well.

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by Chris London of Pixel Productions Inc. The Everything Design Company