Read the Beforeitsnews.com story here. Advertise at Before It's News here.
Profile image
Story Views
Now:
Last hour:
Last 24 hours:
Total:

How To Set Up Google Adwords Call Tracking in BigCommerce

% of readers think this story is Fact. Add your two cents.


How To Set Up Google Adwords Call Tracking in BigCommerce Quickly and Easily

Seventy percent of all mobile searchers have called a business directly from search ads and 99.9% of BigCommerce store owners want to be able to accurately track all conversions, especially paid.

Using AdWords click-to-call ads, call metrics, and calls as conversions help you connect with these customers and gain valuable insight into the true nature of your conversions. Even better, Google now provides a way for you to identify and measure calls from your website that occur after an ad click.

Tracking Ad Clicks that lead to calls :

Let’s say your Google search ads send people to your website where they research and learn more about your business. Website call conversions dynamically inserts a Google forwarding number on your website that measures the calls made by these customers. Whether they click on the number or dial it directly from their phone, you can attribute the call conversion and conversion value back to the keyword and ad that drove the customer.

The Following Steps Will Show You How To Set Up Google Adwords Call Tracking in BigCommerce Quickly and Easily

First, In Adwords you will want to:

  • Sign in to your AdWords account.
  • Click the “Tools” tab, and select “Conversions” from the drop-down menu.
  • Click the + Conversion

  • Select the “Phone calls” option.
  • Select Calls to a Google forwarding number on your website.
  • Click Name. Enter the name of the phone call conversion you’d like to track. This will help you recognize this action later when it shows up in conversion reports. An example might be “Flower phone orders” or “Booking calls.” Click Done.
  • Click Value. Select “Don’t assign a value” too make things easier and Click Done.
  • Click Call length. Enter the minimum length, in seconds, that a phone call needs to last to be counted as a conversion. Click Done.
  • Click Count. Select whether to count all or unique conversions. “All” is best for sales; “unique” is best for leads. Click Done.
  • Click Conversion window. Select a conversion window (how long after an ad click or ad impression you want to track conversions) for this conversion action. The window can be as short as one week or as long as 60 days. Click Done.
  • Click Category. Select the category that best applies to your conversion. Your choice here is used simply to segment your conversion reports. You can always change it later. Click Done.
  • (Advanced) Click Optimization. Opting into this setting—selected by default—does two things:
    • Adds data from this conversion action to your “Conv. (opt.)” columns.
    • Optimizes bids for this conversion action when using automated bid strategies such as Target return on ad spend, Enhanced cost-per-click, or Conversion Optimizer.
  • Uncheck the box if you don’t want to optimize bids for this conversion action. Otherwise, leave it checked. Click Done.

Click Save and continue.

Second, Add the snippet of tracking code to BigCommerce Analytics:

Click Save and continue.

Lastly, Add the following snippet of code to the BigCommerce file in which your phone number is located:


1-800-123-4567

(in this example the phone number is located in Panels > HeaderSearch.html)

That’s it! This will add a Google Forwarding Number when your site is clicked by a search ad. To test it simply click one of your PPC ads and you will see your website phone number change to the Google forwarding number. This has been a huge benefit to our customers in accurately tracking their ad performance.

The post How To Set Up Google Adwords Call Tracking in BigCommerce appeared first on Pixel Productions Inc..

Related posts:

  1. How to Enable Google Anaylitics for Ecommerce Tracking Learn How to Enable Ecommerce Tracking in Google Analytics To…
  2. How the Hell Do I Set Up My Google Checkout on BigCommerce? So, When setting up your Google Checkout as a payment…
  3. Use The BigCommerce Google Website Optimizer to Increase Your Online Sales Use both store wide and item-specific tests to improve the…
  4. How do I remove the Shipping and Tax Estimator from BigCommerce Cart? We’ve fount that not everyone wants to show the shipping…
  5. How Do I Edit, Customize or Change My Home Page in BigCommerce? How do I edit or update my homepage in BigCommerce?…is…
  6. Paypal isn’t Adding Shipping or Tax to My BigCommerce Checkout I am using Paypal to checkout in my BigCommerce store,…

by Chris London of Pixel Productions Inc. The Everything Design Company


Source: http://www.pixelproductionsinc.com/how-to-set-up-google-adwords-call-tracking-in-bigcommerce/


Before It’s News® is a community of individuals who report on what’s going on around them, from all around the world.

Anyone can join.
Anyone can contribute.
Anyone can become informed about their world.

"United We Stand" Click Here To Create Your Personal Citizen Journalist Account Today, Be Sure To Invite Your Friends.

Please Help Support BeforeitsNews by trying our Natural Health Products below!


Order by Phone at 888-809-8385 or online at https://mitocopper.com M - F 9am to 5pm EST

Order by Phone at 866-388-7003 or online at https://www.herbanomic.com M - F 9am to 5pm EST

Order by Phone at 866-388-7003 or online at https://www.herbanomics.com M - F 9am to 5pm EST


Humic & Fulvic Trace Minerals Complex - Nature's most important supplement! Vivid Dreams again!

HNEX HydroNano EXtracellular Water - Improve immune system health and reduce inflammation.

Ultimate Clinical Potency Curcumin - Natural pain relief, reduce inflammation and so much more.

MitoCopper - Bioavailable Copper destroys pathogens and gives you more energy. (See Blood Video)

Oxy Powder - Natural Colon Cleanser!  Cleans out toxic buildup with oxygen!

Nascent Iodine - Promotes detoxification, mental focus and thyroid health.

Smart Meter Cover -  Reduces Smart Meter radiation by 96%! (See Video).

Report abuse

    Comments

    Your Comments
    Question   Razz  Sad   Evil  Exclaim  Smile  Redface  Biggrin  Surprised  Eek   Confused   Cool  LOL   Mad   Twisted  Rolleyes   Wink  Idea  Arrow  Neutral  Cry   Mr. Green

    MOST RECENT
    Load more ...

    SignUp

    Login

    Newsletter

    Email this story
    Email this story

    If you really want to ban this commenter, please write down the reason:

    If you really want to disable all recommended stories, click on OK button. After that, you will be redirect to your options page.