Once a way of communication, postcards now serve as an exquisite tool for business marketing. Millennials today tend to be more affected with postcards than the personal emails. The surging demand of postcards has surely welcomed a tough competition in the postcard printing market.
To woo the customers, each one of these companies utilize different tactics. However, unlike any of the other blogs, here we will discuss some of the tips that your printer might have forgotten to tell you:
Thicker the cardstocks durable the postcard with high importance:
When you choose a thick postcard they are perceived high quality than the other variants, no matter you hand them out or email. The heaviness of the postcard is associated with quality and heavier stocks are thus considered important and high-class. When the receiver compares a thick postcard with a thinner one he assigns more weightage to your postcard.
Writable postcard are better uncoated:
No matter uncoated or coated, the receiver can anytime use a permanent marker to write on your postcard, but why make it so complicated? If you want that your receiver uses the card to write back, you must choose uncoated card stock or coated on one side only card stock. This is an effective assistance to let your receiver write back using pen or pencil.
Say no to thin typefaces:
If you are choosing a writable uncoated postcard there are some cautions associated. The ink tend to spread in uncoated postcards, making the lines appear blur. To ensure that the postcard has right readability, avoid using thin typefaces.
Attracted to UV coating, know the design pro & cons
The high UV coating your card has the harder it is to write on. User can only write with permanent market that too if allowed enough time to dry. If packed wet, the ink would smudge ruining everything However, you can always use UV on the front portion of the postcards as it brings grace to the content by making pictures shinier and colours look more vibrant.
Spaces for mailing and indicia information is a must:
As per the USPS mailing standards there should be Mailing space (3.5” x 1.5”) & indicia space (0.75” square) on the postcard. This space should be left completely blank as per the mandate. You can see a postcard template to understand the requirement and assure that you abide by the guidelines.
Bid goodbye to rounded corners:
If you are a fan of big rounded corners, it is time that you bid them a goodbye. As per USPS guidelines the permitted size for rounded corners is maximum 1/8” if you are mailing them. If the postcard has bigger rounded corners they will get jammed in the automated posting machinery. Why take risk, it is better to use cards with standard corners.
These tips will help you design a better and suitable postcard for your business. While you consider these tips enjoy cheap postcard printing by 55printing and have a high-quality marketing tool in your arsenal
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