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Five Reasons Why Good Customer Service is More Important Than Anything Else in Business

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As the owner of a business, there are all kinds of different metrics you can use to measure what the most important thing is to focus on in your business. More often than not, customer service sits at the top of the list as the most important aspect of running your company. To put it plainly, customer service can end up making or breaking a company. It sounds dramatic and harsh, but it’s reality and it’s important for businesses to not only understand this fact but also understand what makes customer service such an important aspect of their business.

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Here we’ll take a look at the top five reasons that good customer service is something you want your company to strive for, and why it’s more important than anything else.

Good Customer Service is Able to Build Trust

One big reason that good customer service is so important is that it’s able to build trust with your customer/client. Most business owners understand that it costs less money and energy to retain your current customers rather than constantly looking for new ones. In order to retain customers, you need to build trust and loyalty.

If customers can count on your company for the same level of good customer service each and every time they deal with you, then you’re well on your way to earning their trust. This is also why it’s so important to make sure that you are always available to them when they have questions or concerns. The 1300 eVoice service is a great way to ensure that if a customer calls, someone is there to answer.

It’s Easier to Sell to an Existing Customer

Another statistic related to retaining customers is the fact an existing customer is more likely to buy an existing product or service from you than a new one. The probability of selling to an existing customer is between 60-70%, but selling to a new customer is just 5-20%. It doesn’t mean you shouldn’t get new customers, but it does mean those existing ones are very important.

There are fewer Issues to Deal With

If your company has a habit of offering bad or poor customer service experiences, then you’re going to constantly be in clean-up and problem-solving mode. You will be dealing with customer complaints and always be two steps behind. Great customer service means fewer issues and problems to deal with.

It Can Help You Get Your Name Out

A big hurdle that businesses face, especially new and small businesses, is getting the word out and building brand awareness. Clearly this is what a marketing campaign is about, but even so, you could be missing out on opportunities. This is where customer experience comes into play. When a customer has a good experience with your company, they may tell other people about it. Word of mouth acts as an excellent form of advertising. It will also come across as sincere and genuine.

Cut Down on Employee Turnover

Lastly, there is employee turnover. If you want to retain your current staff, there is no better way to do so than by focusing on customer service. Employees feel proud when working for a company that treats customers well and makes them want to be part of the company.

This is just a small look at why good customer service is the most important thing to businesses.



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