Really Common Logo Design Mistakes That Should Be Avoided

Logo design seems so simple but when people without experience start to do the work, results are so much worse than initially imagined. This is because logo design is definitely not simple. There are many different mistakes that could be done. If you are an aspiring designer and you want to do really great logo design work, make sure that you avoid the following common mistakes. Way too many people make them. It does not matter if you design a logo for an aspiring new casino or for a bakery shop. Avoiding what is done wrong helps you to do it right.

Raster Graphics That Are Resolution-Dependent

Now it is much more important than it ever was to create logos that would correctly scale for absolutely all host devices. The quality that appears should be consistent. Pixelation issues have to be avoided at all costs and when your graphics are resolution-dependent it is a certainty that you cannot do that. The common bitmaps of the past are now replaced by vector graphics. The entire design of the logo has to be based on vectors, not on something with bad scaling possibilities.

Following Fads, Trends And Gimmicks

The problem with trends is that they constantly come and go. What was really hot a few months ago is no longer something that is appreciated. This is not the case just with fashion or music. It is also something that is visible in design.

The new logo that you create should be viable for a number of years instead of just when the trends are hot. All people in the world know the logos of Skype, Apple and Coca Cola. When these logos were created they were really good and they are still good now.

Improper Typeface Use

Smart and experienced logo designers never get excited as they use fonts. They understand that bad pairings are going to make the result really bad. Such a mistake would be fatal for the brand. As a very simple example, when creating business logos for lawyers with the use of the really common Comic Sans font the appreciation received will be pretty low.

The most important thing to consider is what the fonts are going to say in terms of feeling. The words used are just words. The feeling that is offered by the logo is definitely what you are interested in at the end of the process.

Aping A Successful Brand

It is always a really bad idea to focus on the logo designs of brands that are highly successful now. Aping other designs is a big mistake in logo creation. That basically says that the designers are not experienced and the company behind the brand is not creative.

While it is normal to see what the competition does, emulating the designs of others is not something you should do. Every single brand out there needs to be 100% original in order to be successful and memorable. Trends do come and go but the companies that simply copy trends and what others do are those that normally do not survive for long periods of time.