Ways That an SEO Expert Can Help to Build a Successful Marketing Strategy

In this day and age, you need to be strong enough for you to run a successful business. With the advent of the internet, big corporations are now competing squarely with small businesses and startups. As long as you have a website that is optimized for the search engines, you can easily win clients who will take your business to a whole new level. If you do not want your business to sink into oblivion, you must ensure that is digitized.

Online marketing in numbers

According to a 2013 survey of marketers by Adobe, 73% of marketers believe that the marketing field in the near future will be greatly affected by digital marketing services. Another 2016 study carried out by AdWeek revealed that 75% of marketers foresee that digital advertising will take a third of the marketing budgets within the next five years.

Today, almost all businesses have an online presence to help them take advantage of the benefits of digital marketing. To help capture the increasing and lucrative online market, modern businesses must have a business website.

To appreciate the significant impact that internet marketing has on businesses today, consider these statistics. According to a Hubspot study, 81% of buyers use search engines to look for products and services that they want before visiting an actual store. Furthermore, Google brags of having over 100 billion searches each month. Given that 93% of all internet experiences always start with search engines, it is crucial for your business to have an online presence if you want to succeed.

The place of search engine optimization (SEO)

Even though millions of websites are indexed every day, studies show that only a few of them make any money. This is mainly because of poor ranking in the search engine results pages (SERPs) for relevant keywords. If your target audiences are not able to find your website, then it means that it does not exist and will not deliver its intended purpose.

ImFORZA states that 75% of internet users never search beyond the first page of SERPs. 80% of internet searchers will opt for organic results and ignore paid ads. Therefore, if your website is not fully optimized for organic search, your business will not benefit from online exposure and may become extinct over time.

This is the major reason why you need the services of a search engine optimization consultant. The right SEO expert will use their resources and expertise to ensure that you enjoy a better ranking of your website on the SERPs for relevant keywords and phrases.

Effective SEO ideas

Your SEO specialist will implement white hat SEO techniques that will guarantee a higher ranking and boost user experience. Read on to know a few effective SEO techniques that your SEO professional should be using:

1. Keyword research and optimization

When it comes to SEO, keywords are crucial for many reasons. The phrases and keywords that you use will affect how easily your target audience will find your business. In the past, website owners were allowed to stuff keywords in their website content to ensure a higher ranking. However, this is not the case today because of the Google algorithm updates. 

Your SEO strategist will research the keywords that are mainly used by users. With the right keyword phrases, you will increase the likelihood of your business being found. Always use long-tail phrases that most users are likely to use and avoid broad keywords. There are effective licensed and free tools that you can use to help you find the best keywords to use.

2. Understand the competition

The high level of innovation is one of the biggest benefits of the digital marketing platform. For example, you are able to monitor your competition and know what they are doing, their weaknesses and strength. This will help you gain an edge over your competitors.

Competitor analysis is a crucial part of your SEO campaigns and will enable you to see the keywords that competitors are ranking for and the quality of incoming links and much more get at Search Engine Optimization.

3. Effective content strategy

In SEO, content is sovereign and this will not change any time in the near future. When it comes to ranking websites, Google still favors quality content. Invest in fresh, relevant, and original content that is updated routinely. To achieve the desired results, your content should be linkable and shareable.

Additional SEO strategies include optimizing robots.txt file, effective link building strategy, website audit, titles and Meta tags, and optimizing headings and subheadings. You should always start your SEO campaigns with a solid strategy. Work with professionals who understand your business goals and will help you implement the best SEO marketing strategies that will take your company to a whole new level.