How The Right Content Optimization Can Increase Brand Visibility

From the Personal Branding Blog

The latest Google search update is now a more mobile-friendly algorithm that keeps up with today’s search trends. As social media and technology has transformed the way we find information, the improved method is designed to understand the intent and contextual meaning of a query from portable devices. This is great news for brands as a more intuitive system gives them an opportunity for increased visibility.

Should you still focus on keywords?

While Google has built a new framework with some of the original search properties in place, it is no longer necessary to include too many keywords inside your content. Instead, focus on what is important to the reader and questions they are asking instead.

The goal of today’s brand is to build something of value, and create a great experience for their audience. Content should be high quality with messages that engage a community. There are a few steps you can take to turn your brand’s website into a more visible and active place for visitors to come back to again and again.

Revisit your current content strategies – Do your articles include more than 50 pages of deep, editorial style stories? Consider what areas can be improved for higher quality.

Stay up to date – Cover the latest trends in both social media and the Internet within your niche. Create content that focuses on engagement of your readers. This can also include relevant videos. This is a good time to revisit your website and to create a compelling FAQ page that will be picked up in search.

Create a buzz for your brand – Keep your audience up to date with the latest news and events. Infographics and announcements can also make for some fun and interesting content. Engage in interactive discussions such as Twitter chats and stories on Instagram in order to attract a larger audience.

Create a map of your website – When the search engine crawls your domain, what do they find? By creating an XML site map you can make it easier for others to find what they are looking for right away.

Consider hiring a professional content writer to make these necessary updates. An individual who is familiar with long-tail keywords and SEO could help increase the quality of content on your brand’s website. Your articles should be well researched, unique, and include important facts and figures in a length of at least 2000 words or more in order to be picked up by Google and other search engines.

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