Comfortable is Sexy

Two former Anthropologie buyers have created a lingerie store that celebrates all women.  The name of their company is Hidden Intimates and it operates under the mantra that “comfortable is sexy.”  Agree?  I sure do.  You have to be who you are – and always, always be comfortable.

With a mission that focuses on telling stories instead of presenting a manufactured idea of beauty, Hidden Intimates channels the current thinking around undergarment fashion.

Read how two friends turned a dream into a reality but meanwhile, check this out:

But things are going well. Since launching three months ago, Hidden Intimates has sold about 50 pieces to people from all over North America, they said. One person ordered from Texas, and another from Canada. On trend, the most popular item is the “everyday lace bralette,” which has no wires and sells for $18. Each one gets shipped by hand from [Flo] Mcilwaine [co-founder's] house in Atlanta, where she still works a day job as a buyer for Home Depot.