The design of your shop is an integral part of the business. It is one of the first things you’d have to think of when you’re still in the planning stage. An effective retail design, after all, can have a tangible effect on the business itself.
Since the first thing a customer sees when entering your shop is their surroundings, it’s vital that your business looks as good as your products. Because it’s crucial to the success of your business, you must take careful consideration of how your shop would present itself. Competition is getting stronger, and it’s up to retail business owners to face the challenge head-on.
Why is Good Retail Design Important?
A business can benefit significantly from good retail designs. The way you present your store would be the indicator of what you sell, share information with customers, and create your brand. Your store’s design must both complement and highlight the items you are selling.
Aside from aesthetics, your shop’s design also contributes to the sales it makes. Since the digital age has come, and many people turn to online shopping to purchase their needs. A retail store must find a way to compete against the slowly rising online retail. If they didn’t adapt or change their marketing strategy, they would have less foot traffic in their shops.
Your shop’s design is a part of the marketing strategy. Through good design, physical retail stores would have a fighting chance in the market. A brand correctly portrayed in a shop can show an aggressive change with its sales. Your shop must be able to offer a rich experience that online stores cannot give.
Retail Store Design Ideas for Your Needs
Take your cue from the following:
Add a Threshold Area
A threshold is where the first judgment on your store happens. Sometimes called a decompression area, threshold areas will give potential customers the view of the first five to fifteen feet of your shop. By giving them an extensive look at your shop, these potential customers can immediately decide whether your store is worth checking out on or not.
During this time, shoppers also judge your store on how cheap or expensive it is with how your designs complement each other. From fixtures to displays to color choice- these can be judged even if the customer is standing in the threshold area.
Create a Walkway
Creating a clear path using furniture, racks, and other ornaments is a secure method of leading your customers all throughout your store.
It controls the foot traffic, while at the same time, exposes your product to potential buyers. The way you design this walkway varies significantly with the size of your shop. Despite this, consider how you can give each of your products a spotlight.
The walkway must start the moment your customers walk into the store. Follow a customer’s instinct and lead the beginning of the path to the right of the door. This is because customers would unconsciously look at the right side first. This is where you should play displays with the highest impact among your customers.
Call Customer Attention with Signs
Having signs inside or outside your store can help your customers while they shop. Different signs offer different purposes, and each could help with the marketing of your products.
Signs that have your company logo, be it a backlit sign or unique metal cut signs made from steel, establishes your brand. Other signs such as digital signage or simple banners can inform your customers about new deals, sales, or simple information regarding your products.
Add an Accent Wall
Accent walls are a great way to lead your customers’ eyes to a certain place. It can be based on different factors such as moveable decors or store fixtures. Your accent walls can also complement your brand’s color scheme and logo.
However, accent walls aren’t just to add a splash of color into your retail shop. According to BEHR, the accent wall can influence the size of your store. In order to make cramped space look bigger, your shop’s accent walls should have cool colors. If your shop’s area is big and feels intimidating, warm colors can give off a friendly ambiance and make the area appear smaller.
Placing Mirrors in the Shop
Just like accent walls, mirrors can also affect how big your shop looks. For those with limited space, mirrors can give off an effect that makes areas appear larger and more open. Mirrors can also cover up shelf spaces and can be functional, especially if your shop involves accessories or fashion.
Mirrors are a dynamic marketing strategy that enhances your store’s decoration. Not only that, mirrors can discourage shoplifters from stealing your products since mirrors can be used for security. Whether it’s a decorative, functional, or security-enhanced mirror, the way it improves our perception around the store can help detect theft.
With the continuous rise of online shopping sites, retail stores must be able to compete in the industry. An effective marketing strategy includes how the physical store would present itself to its customers. Since sales and foot traffic can be influenced by the designs incorporated in a store, business owners should plan the layout and design of their stores seriously. After all, the aesthetic of your brand should be highlighted in your shop and complement your products well.
Rebecca Nelson is a freelance writer and marketing analyst living in Brooklyn. Reading books, writing, and painting are just some of the hobbies she enjoys during her spare time. Her background in painting makes Rebecca well versed in the topics involving art and graphic design.
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