Increase Organic Search Visibility on Google – Content Optimization, Video Creation and Mobile Compatibility
Thursday, March 19, 2020 17:54
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Why should you optimize your website for Google?
In 2019, it accounted for over 75% of the total search traffic, followed by Bing at 10%, Baidu at 9% and Yahoo at 3%. On the first page, the 5 organic results get 68% of all clicks, so companies must increase their organic search visibility if they want to attract clients.
When Google ranks a website, it checks for link building and high-quality content. Internet Marketing specialists state that on-page content is the key to boost a website’s visibility because they lack backlinks; 90% of websites never get organic traffic from Google.
As you can see, optimizing your website to boost its organic search visibility is crucial. But because both on-page and off-page practices change daily, it’s quite tricky for someone lacking the experience to improve results.
If you need help, here are some strategies that can drive high conversion rates and increased organic visibility.
Optimize Content to Increase SEO Visibility
In-depth research states that there’s a substantial connection between content performance and rankings. You can improve your Google rankings if you optimize your content using a Keyword Tool and Content Assistant.
Google recommends companies to both improve and clean their content to get higher rankings. The process should include three steps, content selection, content improvement, and results tracking.
Even if it requires plenty of work (especially if you have hundreds of blog posts), you need to analyze your blog content to see which one could use improvement. Most searchers don’t seek one or two-word terms, but they’re using searching phrases that include more than four words. They are looking for specific results, so when you create content, try to answer the 5 big questions your public is asking. Smart Insights states that long-tail keywords searches have a click-through rate of 3% to 5% higher than generic searches. You can call it content pruning because you clean the blogs while SEO optimizing them.
Use Content Assistant to score and analyze your content. Before optimizing them, take print screens of the blogs to track each keyword’s ranking position. To grow the ranking, upgrade the text with the keywords the tool suggests.
In the past, search engines weren’t so sophisticated as they are today. So, you created content to meet those requirements. But because practices changed, your content no longer meets Google’s exigency, and you need to upgrade them. If back then, the quantity of the content determined the ranking of a page; now, its more important quality. Strive to create informative, original, and exciting content on a single theme. Updating and republishing an old blog post with new images and content can boost your traffic with over 105%. Your content is sitting around for some years, and by revamping old optimization and adding fresh content can help you increase its impact on your rankings.
When you refresh and update old blogs, you get better rankings and drive more attention to your website.
Video Content
To say that video is crucial for website ranking feels like an understatement. Cisco expects video content to get 80% of all Internet traffic by 2021. Video is vital for websites because it drives engagement and keeps users hooked on the page for longer. It also helps you share complex topics because it makes it easier to understand (similarly to images). Over 60% of Gen Z and Millennials prefer visual more than other content. For them, images work as keywords, so transform images and videos into your arsenal to build a schema that increases search visibility.
You’re living in the age of video, and you should construct your content around videos. Create high-quality videos and put them in the spotlight. Don’t hide them at the bottom of the page to set your users to scroll down to find them. Place them under the headline to be the first element your audience sees when they access your website. This works great, especially for tutorials and explainer content. Video can boost your conversion rates by 80%, so you should no longer refuse to include them in your content.
Mobile-Friendly Website
Over 50% of all internet traffic comes from mobile devices, so your website should be mobile friendly so that it attracts audiences and renders correctly on mobile. Google uses mobile page load speed as a factor to determine your website’s ranking, which is essential because 75% of organic search traffic comes from Google, and a majority of the traffic is mobile. If your mobile site is unresponsive or slow, Google can penalize or lower the rankings of your page. If you were wondering why your rankings on Google decreased in 2020 compared with 2018, the reason is that since 2018, Google finds mobile page load more critical than desktop load. Speed has always been a factor in search visibility, but now mobile site load speed is paramount.
If you wonder if your website is mobile-friendly or not, Google can help you check it by using a tool on the Google Console. Plug the URL, Google analyzes it and tells you if its latest algorithm considers it mobile-friendly or not. High-quality content websites still rank high on Google even if they are slower, but delivering a top-notch experience to users gets better visibility results.
Responsive themes make it easier to offer a high-quality display to users. It’s common for companies to overlook switching to a mobile-friendly theme when they try to improve the website responsiveness. But it would help if you remembered that your users’ experience is the most important one, so consult with your web design team and determine what theme is suitable to provide a better experience for your audience.
The bottom line: over 60% of marketers focus their efforts on improving SEO and growing their organic search visibility on Google, so why don’t you give it a try? Now your competitors may not be part of this 60%, but they’ll be in the following months. If you are among the first marketers to improve rankings, you’ll attract most of the public.
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