12 Enhancing Statistics of Instagram Marketing That Upgrades Your Business Strategy

Instagram is experiencing massive growth with exciting features in recent years. Instagram emerged in the year 2010, and within a decade, it has attained huge growth with more than one billion active users monthly. It has grown as an essential tool for marketers to implement their marketing strategies to grow their businesses from a simple photo-sharing application. Instagram becomes a favourite place for many users to share their memorable events with their friends.

Include Instagram in the marketing plan of your business to increase your brand reach. Show your brand among your target audiences with your engaging content because they may be scrolling down the Instagram feed. 

Before implementing Instagram on your marketing plan, know the Instagram statistics helpful for growing your business with the correct strategy.

1. Number Of People Using Instagram

According to an eMarketer report, Instagram has 1.074 billion monthly active users worldwide as of 2021. Compared with the information of 2020, more than 73.5 million new users started using Instagram. The market analyst expected this growth only in 2024, but unexpectedly it has crossed one billion users within a short period. 

Instagram continues to grow as a popular social media network that gained a 22.9 percent increase in users in 2020. Since it is a visual platform, the youngsters and teens show interest in engaging themselves, which is the main reason for Instagram to reach heights. So, use Instagram as an investment in your business to reach engaging audiences.

2. Hashtag Usage

Though Twitter introduced the hashtag for tagging people and searching related topics in 2007, it has become more popular only on Instagram. From ordinary users to influencers, all use hashtags to improve their content visibility among new audiences. 

The recent Instagram statistics show that Instagram posts, on average, have 10.7 hashtags (in each post). Instagram allows you to use 30 hashtags on a single post. But use only less than seven to nine relevant hashtags to engage audiences in your business and improve your visibility.

3. Instagram Statistics Of Young Adults Users

According to recent research by Smartly, more than 50% of marketers spend half of the marketing budget on running social media ads. From that, 29% of marketers spend their majority budget on running Instagram ads to reach their target audiences quickly. The stories ad performs better where it generates 35% of the audience’s impressions. 

Another fantastic feature is that you can run ads both on Instagram and Facebook through ads manager since Facebook has owned Instagram in recent times. Most companies run side-by-side ads to get a quicker response.

12. Instagrammers Have High Level Of Income

The level of income is the most important demographic on Instagram to get your business involved in its marketing strategy. Large businesses to small business people use Instagram to improve their income level with the correct marketing plan. Here are some statistics found for your reference:

• 31% of brands earning between 75k engage on Instagram
• 32% between the income level 50-74k use Instagram
• 32% between 30k to 49k of income level are on Instagram to grow their business on a higher level.

Wrapping Up

Instagram is proving to be a powerhouse for business people to implement their marketing strategy. If you are looking forward to improving your reach and visibility, Instagram is the best place to achieve your objective. From the above statistics, you will know that Instagram is a great investment for your business to grow among different audiences.

The post 12 Enhancing Statistics of Instagram Marketing That Upgrades Your Business Strategy appeared first on Woculus.

Ayo Oyedotun is a professional blogger and freelance writer. He reads, writes and talks about business. You can follow him on Twitter @Ayo_Oyedotun[http://twitter.com/#!/Ayo_Oyedotun] or read Business Owners’ Bible[http://woculus.com/].