5 Digital Content Marketing Ideas For Law Firms

Why Should Law Firms Try Content Marketing?

Law Firm Content Marketing evens out the playing field by giving them equal opportunity to expand and build brand awareness. Even with the slight disadvantage of being a small firm with perhaps fewer clients, they are able to share and prove what they know through publishing valuable content. This way, smaller and newer firms get a chance to prove their understanding of the law and build audience trust.

What Types Of Online And Digital Content Can Your Law Firm Try?

There are many different types of online content, and how they’re marketed can vary depending on the platform and medium they’re posted on. Below is a list of the most common—and most accessible—forms of content marketing law firms can immediately start working on.

1. Blogs

Though blogs are the easiest type of content to produce, but can still be made in high quality. If your business or company already has a website, it would benefit you to start a blog alongside it. Even without buying a domain for your firm, you still have access to several blogging platforms that let you post your content for free.

When your blog entries are valuable, people might choose to stick around. Even when site visitors don’t always immediately become clients, consistent and valuable content backlogs are going to encourage them to stick around. They might even check back for fresh blog posts.

The longer users come back and stick around, the more opportunity there is to convince them to hire your law firm for legal counsel.

2. Infographics.

Statistics, charts, graphs, and other data are typically summarized and visualized in these high-resolution vertical images. Infographics are useful because—if done well—they may be shared and passed around on social media on other websites for a long time. They’re very easy to distribute, and the visual aspect makes it more digestible to consume information.

You can hire or commission someone to provide you with a professionally made infographic. A great infographic will cost you some money to produce—but if you also hire an agency to handle their marketing, strategy, planning, research, and design, it may cost you even more.

If you have some photo editing skills, you can make them yourself. You can also hire an in-house employee to handle it. Nevertheless, you still have to decide whether infographics are the best way to integrate content marketing into your law firm’s marketing strategy.

If you have some guides and blog posts, you can also turn those into infographics. You already have the data, after all, and you only need to compile and lay them out into an image file.

3. Videos

Your content marketing efforts aren’t limited to the articles you publish on your website. They can draw traffic from wherever as long as your content links back to your main landing pages. Video content can be uploaded anywhere, attract an audience, and indirectly promote your law firm through video descriptions and user information pages.

At the moment, there are very few law firms that use video content marketing. However, with the decreasing cost of professional-grade video equipment, producing high-quality videos has become easier. From makeup, audiobooks, and basic household items, video marketing has been successfully used by many companies—and has so helped with traffic and sales.

4. eBooks

Self-publishing has made it easier than ever to publish a book, so it’s not as hard to get a book printed and distributed for whatever purposes. Some companies even fund the writing, editing, and publishing of eBooks to be used for content marketing.

You use them the same way as blog posts. They should be high-quality and informative, should be independently attractive to your target audience, and should showcase and indirectly promote your practice.

Most eBooks used for marketing purposes are available to download for free. It is a free eBook, after all, so users don’t mind getting them.

5. Surveys And Research

Some companies fund entire research studies and use the end product as content to attract new customers. In terms of content quality, formal and well-executed research papers get citations from all types of sites.

Some domains might even use data and findings gathered from these surveys, and cite the researcher and the funding agency. Again, surveys and researches as marketing tools might require different tactics than that of blog posts and videos.

The main advantage of this types of content is the credibility it has. Research papers have to be guided and presented to experts in the field, so they can sometimes hold more weight than typical blogs.

Are You Ready To Start?

All in all, content marketing requires a lot of work put into it. Not only should you prioritize the quality of the content you produce, but you also have to make sure that it does help you market your law firm online.

With the steady rise of SEO and everyday internet use, the more online marketing is being used to boost law firms. If you still don’t think so, do a quick search on Google, and see just how many law firms do the same.