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How and Why to Use Color Psychology in Your Web Design

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How and Why to Use Color Psychology in Your Web Design

Color is an essential aspect for every brand, and the official website should reflect the same. The psychology of colors will help you identify the appropriate option for your organization to evoke certain emotions from the target market.

Web design has become more manageable for people in recent years. There are so many available tools and platforms online that enable you to create a website without having to know how to code at all. And the best part, it is very affordable! If you have money to spare, it is best to hire a professional in the field to handle your web design needs. However, if you choose to design a website yourself, you should put thought into the colors you choose to use. Here are some key points to guide you as you design your website.

Consider and Know the Meaning Associated With Every Color

Before you select any color to use for your website, you have to know the meaning. Each color on the color wheel has profound implications, and they all affect people’s emotions differently. The characteristics of each color will help you pick the appropriate one that will convey the message you intend to pass to your target audience. Here are some of the common colors and meanings you ought to bear in mind as you design a site.

Red – red is widespread across many industries as it stamps authority on a matter. Red is stimulating and is often associated with power, energy, drama, importance, intensity, and aggression. It prompts people to take action. When appropriately used, red can help increase the conversion rates for a site.

Blue – this is another popular color that a decent chunk of brands utilize in their branding material. It is a trustworthy color associated with intelligence, serenity, and relaxation. It is a versatile color that works well with the others on the wheel. Blue will provide the calmness that consumers require to engage with your brand. However, it is not the best choice for food businesses.

Black – this color is commonly used for luxury brands as it screams sophistication. Exclusivity, power, elegance, and value are among the common feelings associated to black. It is a classic and timeless color, but for some brands it can be domineering.

White – Simplicity, purity, and calmness are among the values that this color evokes. The sense of calm it provides is appropriate for certain aspects of a brand. Ivory is the best replacement for white.

Always get to know more about a specific color before you decide to use it as part of your logo or any other branding material.

The Place of Color Psychology in a Website

The four colors we discuss above are among the common ones that brands consider when setting up their business. From these 4, you can tell that they each fit in certain industries and not others. For instance, if you are in the food business, using gold and black for branding will not elicit the emotions and reactions you anticipate from the target consumers. On the other hand, red, yellow, and green are appropriate choices for this industry. Color helps strengthen your brand by subtly communicating certain feelings to the target market.

According to research, the right colors for your business will convert site visitors to clients within the first 90 seconds. Most people make decisions based on color without realizing it. Exploring color psychology will give you an upper hand in reaching potential clientele and converting them to loyal customers.

Another notable contribution of color to your brand is that it guides website visitors on the actions to take. For instance, green is commonly associated with growth and money. For this reason, most donate buttons on charity organizations are in this color. It also sends the message to the consumers or site visitors that the company is ethical. You can reap numerous other benefits from selecting the correct colors to represent your brand and sell your products or services.

Color is a powerful tool that you can explore to have some control over how your audience will feel and react to specific prompts. You need to have the needs of your brand in mind during the design process. In the end, all the colors you pick should communicate as much as possible about your brand and work for you instead of against you. Have clear objectives for the site and choose colors that support them. You can use more than one color to achieve different goals. Ensure that the ones you pick complement each other and work well together to avoid making your site an eyesore. Using too many colors is not advisable as the website will be confusing to visitors.

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