3 Blog Topic Ideas For Law Firms

When you’re employing content marketing strategies to promote and boost conversions, you need high-quality content. Unfortunately, this means you can’t just sit down, type up legal content, and be done with it.

If you have a legal blog, you need to research, write, edit, add photos, and link relevant sources and citations. You can’t just write content for keywords and search engine rankings; you have to write good content that attracts users and build your reputation. The more impressed people are with your content, the more likely they’re going to stick around to read more. The more they stick around, the more chances you have of boosting your conversions.

However, if this is your first venture into legal blogging, you might be wondering what types of blogs you can post.

This article will talk about the most basic legal content that any beginner legal blogger can easily start with. Not only do they tend to do well in the searches, they’re also the kinds of things lawyers can confidently write about.

1. Informative Legal Manuals

One of the most prevalent types of legal blog topics used for content marketing is informative guides. They’re intended for people who want to learn about specific laws and legal procedures.

Keep in mind that guides are created to explicitly answer any questions that a user might have. What is employment law? Can you sue your boss? What are the personal injury laws in my state? What are the damages you can win in civil litigation?

Your legal manuals should also appeal to various levels of legal understanding. This can be accomplished by adjusting your word choice and overall tone to make it easier to understand while still being comprehensive.

Because digestible content appeals to a wider readership, you want your legal guides to be simple to understand. People searching for a quick read will benefit from using simple language. Use too many big words, and your non-lawyer audience isn’t going to find your blog post as helpful as they would a more simplified blog.

2. Legal News Stories

After running a blog for a while, you might run out of legal guides to write about. Unfortunately, unless the entire justice system gets overhauled overnight, you won’t be writing too many comprehensive Personal Injury Law guides in a while.

Writing about current events and legal news is a great approach to avoid talking about the same issue over and over again. While evergreen content is great for any website, search engines like Google also like fresh and relevant content. This capitalizes on the large volume of traffic for particular seasonal or trending keywords.

You can report on a specific incident through a legal lens, much like a news story. You might also write about new legislation as supplementary articles to a broader legal topic. In your news pieces, link to your extensive guides as usual. Unless you wish to detail a legal process relating to a related news story, you should provide a link for readers who want to learn more.

3. Instructional Material

You can also write on legal content in the form of how-tos and tips. This differs from your usual legal guides because it doesn’t have to cover a broad topic. Instead, you can just try to answer one FAQ question, then enumerate the steps involved to do so.

For example, you can try writing instructional material with the following questions:

• How Can I Get Car Accident Compensation?

• You’ll Need These Documents If You’re Getting Divorced

• Where Can I Find Evidence For A Bus Crash Claim?

• How Do I Sue My Boss?

• The Best DUI Legal Defenses

• Where Can I Find An Attorney?

• How Can You Get Ready For Your First Hearing?

Once you settle on a question or topic, you can now look for keywords, draft your headlines, and start writing your legal how-to.

The most popular way to do so would be in the form of a listicle (like this article!). You can list tips, steps, and checklists for any legal question.

They should lead a user through each step or tip and offer solid advice on how to proceed. This is when employing more informal language comes in handy. It will also help if you cater to users who are looking for advice on specific topics. This is also an excellent time to include internal links that direct viewers to your more in-depth legal manuals.