How To Start A Blog For Law Firms

Blogging is one of the most accessible content marketing strategies that boost Lawyer SEO. You only need to write what you know, optimize it, and expand your readership for better lead generation.

That said, you can’t just sit down and start writing and posting whatever you want. Here’s a list of important tips to help you start you law firm blog:

1. Choose Your Main Practice Areas

Choose an area of law, preferably the ones you have the most experience with, and write posts on it. As a result, the clients you get are the ones you’re best suited to handle. This is also an excellent approach to highlight your previous experience with similar issues.

When people come across one of your blogs and like it, they’ll expect to find more similar content. Your content, like those on most legal blogs, isn’t merely for the sake of informing. They exist as a means of directing users to you when they require legal assistance.

2. Do Keyword Research

Do some basic keyword research when you’ve determined the areas of law for which you want to create content. Then, you can use simple tools to find and choose competitive keywords for which you wish to optimize.

If you do your keyword research well, you should come up with a list of terms for which you want your pages to rank in search engines. Consider both competitive head keywords and less competitive long-tail keywords while brainstorming.

3. Set Up A Blog Structure

Because you’ll be beginning from the ground up, this is the best time to think about site structure. To begin, discover the most popular categories and themes in your chosen fields of law, then research the most crucial head keywords for each. Finally, use those keywords to write meaningful, high-quality entries.

The first few pieces you create should be comprehensive, entertaining, or valuable. Then, you can write additional blog entries on subtopics of that basic theme after you’ve completed your primary blog postings. You’ll be able to tell Google which of your articles are the most important that way.

For example, if you have a blog post discussing general information on Personal Injury Laws, then it should be the most linked to. Then, any subposts and additional information can be linked from that more comprehensive personal injury law post.

4. Optimize For Search Engines

When it comes to optimizing your content for search engines, there are several aspects to consider. For starters, be mindful of the following basic Lawyer SEO tips:

• Make sure you’re not filling posts with too many or irrelevant keywords by being cautious of the content you use them for.
• You can also shorten or make your URLs more readable by changing them.
• Every post should also include at least one photo or illustration. Use your own if you have any that you can share.
• Making short video content is another effective blogging strategy.
• If you don’t have any photos or videos to use for your blog, there is plenty of royalty-free media available for both personal and commercial usage.

5. Your Blog Should Be Promoted

This is when your social media presence comes in helpful. Having a Facebook, Instagram, and Twitter account for your legal practice might aid in promoting your regular material. Social media is an excellent law firm marketing tool that you can start using right away.

In addition to using social media, you may send out digital newsletters via email. Allow individuals to sign up for it, and then send them your most current entries and other related content.