Narrowing Your Focus On Your Ideal Customer

Narrowing Your Focus On Your Ideal Customer written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch

In this episode of the Duct Tape Marketing Podcast, I’m doing part three of a three-part series talking about my new book launching Sept. 21, 2021 — The Ultimate Marketing Engine: Five Steps to Ridiculously Consistent Growth. I’m diving into step three – narrowing your focus and identifying your ideal customer.

Key Takeaway:

Topics I cover:

• [1:14] Where to listen to step one – mapping out where your best customers want to go and step two – finding the real problem your business solves
• [1:56] Why focus on the top 20% of your customers
• [6:57] Ranking your customers by profitability not solely revenue
• [8:14] Focusing on your best customers who are not only profitable but who also refer your business
• [9:00] Crafting a message that tells the world this is who we serve
• [9:41] If you’re trying to appeal to everyone, you turn yourself into a commodity
• [11:26] Why you need to hone in on who you can deliver the most value to

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

Bio: John Jantsch is a marketing consultant and author of Duct Tape Marketing[www.ducttapemarketing.com] and The Referral Engine[www.referralenginebook.com] and the founder of the Duct Tape Marketing Consultant Network.[www.ducttapemarketingconsultant.com]