The Importance of Content in SEO

Quality content is a key tool for website promotion in search engines (SEO). Contributing and popular content is promoted by the search engines that place it at the top of the search results.

In a world where all the action takes place on search engines and social networks, the war for the attention of surfers takes place on the keyboard. This is with quality content that generously contributes knowledge, ideas and light entertainment and this is usually free and without commitment on the part of the surfers.

The Internet has undergone many incarnations over the few decades of its existence. Over time, a clear concept was formed that was mainly established by Google, the queen of search engines for years. Google wants to provide users with quality content that is relevant to them and does so by presenting content that is considered as such in the top of the search results. Therefore, anyone who is interested in a significant presence in the search results of their digital assets through SEO promotion, is interested in posting content that Google will tag as important for the surfers.

This is the place to emphasize that not only the content within the website is very important. For different types of businesses that appear in Google – user reviews are critical and have the potential to promote or hurt sales or leads coming in from the website, so- you need to be certain that overall your reviews score is relatively high, preferably with an average rank above 4 stars. In case it is less you might want to do whatever you can to get Google reviews.

How Does Google Determine Which Content Is More Important Than Others?

This is the million dollar question and many times even more so. There are many ways to look at this issue and this is mainly done by various analyzes performed on the internet as well as tracking the posts that Google publishes from time to time. Google’s algorithms examine the content it scans using “web spiders”, tagging and grading pages and sites using a large number of different parameters. Some parameters gain a lot of weight while others gain less weight at the discretion of the company. This policy is determined and undergoes changes from time to time by updating content known by popular names as “Panda”, but is no small headache for site promoters. Those who try to get smart with Google and flood the site with texts that are “spam” – not good and irrelevant to the surfer on the same topic, or repeating themselves and phrases excessively or copying from other sources on the web and other tricks like ‘flooding links’ to the site – the same Google sifts in the same updates.

Google Wants Users to Take an Interest in Your Content

Google has various methods that can determine with a high degree of certainty whether your content is quality, and it does this through surfer behavior. Google knows that surfers will stay longer on your site if it provides them with valuable content. In addition, Google will greatly appreciate the continued browsing of the site as well as its repeated return by the surfers. In addition, you will also receive credits for social interaction with your site through shares, likes and comments in posts. Therefore, good, interesting, in-depth and reader-friendly content gives more value to the promoter, and it is advisable to expose them on social networks, which is an added bonus to SEO promotion.

Google Wants to See a Wealth of Organized and Understandable Information

Google believes that a lot is good. If you have something to say, it should be done in as much detail as possible (but in a way that will interest the surfer and not repeat the same idea over and over again). Google counts the amount of words and gives more weight to pages rich in text. Therefore, it is now common to write more. You will not find more 250 word articles that were accepted until recently, these are at least 500 words and much more. The text itself is required to be organized with subtitles and a reasonable distribution of keywords. Whereas in the past articles were a sticky collection of annoying keywords, it is now customary to hide such phrases well and in the most natural and flowing way possible.

Google Wants You to Link Your Content to Relevant Sources

The power of the web lies in its connectivity, which creates an associative dimension of ideas that spreads across the entire web. Google wants you to link your content to the sources from which you drew the information you publish, as well as to other sources related to the subject. Google’s crawlers frequently go through the links placed on the site and check their quality. The links are required to be between pages on the site and also to external sources that have authority and value for surfers. Good links that users use, get high scores and these strengthen the page as well as the keyword to which the link is linked.

This article was provided by ReviewZerZ- The only marketplace that connects companies with sponsored reviews writers and reputation management supporters.