Read the story here. Advertise at Before It's News here.
Profile image
By (Reporter)
Contributor profile | More stories
Story Views
Last hour:
Last 24 hours:

Shrinkflation is an Opportunity to Differentiate

% of readers think this story is Fact. Add your two cents.

Shrinkflation is real! I’ll bet you’ve recently purchased your favorite product, paid more for it and noticed that it was much smaller than you expected. Ultimately you feel duped and that makes you mad. Knowing this, it’s insane to see how many brands are doing it.

What is Shrinkflation?

Shrinkflation is when the product shrinks, but the prices stay the same. Here are just a few examples:

This shrinkflation strategy is a crappy idea! Business executives already have a low trust rating. And when they leave customers feeling duped — it’s not a good thing.

How to Use Shrinkflation to Get More Customers

Want to make customers happy, make more money and stand out from the competition? Give your customers CHOICES.

Let the big brands focus on spreadsheets and piss off their customers. They can do that because they are ALL doing it and that means that your customers don’t have a choice to actually get what they want — at any price.

Embrace shrinkflation and promote it

The thing that makes shrinkflation so frustrating is that it appears to be “sneaky”. It’s like the brands sneak in this smaller or lower quality package pretending that it’s what you purchased before,

Instead of pretending that it’s the same, EMBRACE shrinkflation! No one begrudges you for being and staying profitable. The issue is the impression of being underhanded.

The strategies below are all ways that you can embrace shrinkflation and make it work to your advantage.

Add more options

Go ahead an introduce a smaller size — even at the same price. But then, leave the size that customers wanted and price it accordingly.

Promote a Price Increase

Another way to beat shrinkflation is to generate urgency for your offer by promoting an impending price increase. Run a “flash sale” with a countdown timer and tell people that you WILL be raising the price and if they want that offer, they need to jump in on the deal.

Of course the most important thing to remember with this differentiation strategy is that once the timer ends — the price DOES go up.

Use this strategy if you have an audience that knows you and comes to your site often.

Run an Evergreen Flash Deal

This strategy is for niche businesses who are found via Google and will likely NOT return, but WILL grab your offer if it’s irresistible enough.

You can create an evergreen flash sale with a countdown timer that is always running depending on your browser.

You promote this as “YOUR flash sale” — because the flash sale will start over depending on your browser. So, if you come to the page from your laptop you’ll see the flash sale. Then if you wait several days and come back from a different location or on your mobile device, you’ll see a fresh timer.

Create a VIP Customer Group

Announce that you are creating a VIP customer group and list out all the benefits they will have by being a part of this group. The key distinction with this group is that they understand that they are paying more, but they are also GETTING more of what they want,

To make this work, you will need to understand what value-added products or services your customers have come to expect that you may not be able to support at the same price as before.

This is basically the difference between a Do It Yourself option that you can sell for a lower price and a Done For You option that includes a lot of handholding – or something in between.

Be Upfront, Transparent, and Raise Prices Without Fear

The bottom line here is that you should always be raising prices. But that doesn’t mean that you give your customers less than what they expected.

Stop looking at your product as a static bundle of features. Instead, pay attention to the small, but significant ways that you can improve your customers’ lives.

Don’t assume they won’t pay for it. Your customers value their time and the outcomes they’ve committed to so much more than the extra dollars they will pay to actually get that result.

Take a look at what your competitors are doing. Are they charging more for less? If so, you’re sitting on a goldmine!

Low budget marketing strategies for CEOs with no marketing department. Join for free marketing tips.


Before It’s News® is a community of individuals who report on what’s going on around them, from all around the world.

Anyone can join.
Anyone can contribute.
Anyone can become informed about their world.

"United We Stand" Click Here To Create Your Personal Citizen Journalist Account Today, Be Sure To Invite Your Friends.

Please Help Support BeforeitsNews by trying our Natural Health Products below!

Order by Phone at 888-809-8385 or online at M - F 9am to 5pm EST

Order by Phone at 866-388-7003 or online at M - F 9am to 5pm EST

Order by Phone at 866-388-7003 or online at M - F 9am to 5pm EST

Humic & Fulvic Trace Minerals Complex - Nature's most important supplement! Vivid Dreams again!

HNEX HydroNano EXtracellular Water - Improve immune system health and reduce inflammation.

Ultimate Clinical Potency Curcumin - Natural pain relief, reduce inflammation and so much more.

MitoCopper - Bioavailable Copper destroys pathogens and gives you more energy. (See Blood Video)

Oxy Powder - Natural Colon Cleanser!  Cleans out toxic buildup with oxygen!

Nascent Iodine - Promotes detoxification, mental focus and thyroid health.

Smart Meter Cover -  Reduces Smart Meter radiation by 96%! (See Video).

Report abuse


    Your Comments
    Question   Razz  Sad   Evil  Exclaim  Smile  Redface  Biggrin  Surprised  Eek   Confused   Cool  LOL   Mad   Twisted  Rolleyes   Wink  Idea  Arrow  Neutral  Cry   Mr. Green

    Load more ...




    Email this story
    Email this story

    If you really want to ban this commenter, please write down the reason:

    If you really want to disable all recommended stories, click on OK button. After that, you will be redirect to your options page.