Brand Platform for 2022?

From the Personal Branding Blog

You can’t adequately analyze your social media platform rating without addressing flashy new capabilities inside existing social networks.

Lately, you’ve seen the most social media-shy CEOs dancing on TikTok, attempting to establish their “influence flag” in this new arena. New, as any Gen Z’er would laugh at my calling it that while questioning where we’ve all been for the previous two years.

Then there’s Clubhouse, which you’ve probably gotten a “special invite” to join from a buddy. Unbeknownst to many, Apple presently rates the Clubhouse app 24th among the top free applications. It’s an audio-based social networking brand platform where thousands of listeners hang on every word. It’s a leadership dream.

You can’t adequately analyze your social arms race rating without addressing flashy new capabilities inside existing social networks.

Consider LinkedIn newsletters, LinkedIn tales, Instagram reels, and Twitter’s new “fleets” function (similar to LinkedIn or Instagram “stories”). With so many tools and capabilities available, what should be the apex of your impact may become overwhelming. Many social media marketers wonder, “How can I profit from all of this if I have to sleep, eat, and do business?”  We’ll unpack it together.

1. First, let’s finagle it and begin with the why in your platform.

Why do you create content?

“Better to be prosperous than popular,” Marie Forleo said. This phrase is crucial since so many potential thought leaders reach out to us, stating they have a tremendous following but no income booked.

Fake likes and comments are easy to get caught up in. We all want to lead communities, but we have a problem if those communities aren’t converting. So be clear about your social media objectives. As a result, that will help you plan. Sort them. A priority list might look something like this:

• Hire for our expanding company.
• Become an industry specialist.
• Forge relationships with prospects.

To avoid writing content just for the sake of it, outline them and tape or pin them to your computer.

2. Choose your brand platform wisely.

It’s simpler to focus on one platform and understand its etiquette and features than to attempt to master two or three at once.

It gets unmanageable without an intelligent strategy and a team backing you up. Here’s a summary of which platform to utilize depending on your target demography and your step one goals:

• Facebook for elder Gen X and Baby Boomer consumers, or B2B services (think online courses) to company owners in the same demographics.
• Instagram: Marketing to Millennials and Gen Z. This is wonderful for the Zs.
• TikTok is now adding additional generations to its appeal.
• LinkedIn: Performs phenomenally well when selling B2B services and goods to more giant enterprises.
• If you’re a star, comedian, or politician who survives on the news cycle, you should be on Twitter.
• Subscribe or sell items to women/mothers using Pinterest.

3. Produce consistently on social media.

Once you’ve found the best social channels for your target demographic, commit to providing content regularly. Frequently.

It’s algorithmic. Thankfully, the notion of the one viral post is slowly dispelling. To maintain an audience and prospective consumers, you need to provide useful, amusing, and/or educational material. This is understandable, however, consider the following solution.

Create a list of the top 20-30 questions your target audience has regarding your service, business culture, or product. After all, it’s a creative cycle. Starting here will help you gain creative momentum. Likewise, choose the tools and methods you will utilize for your platform. Each app has several tools at your disposal.

4. Consider LinkedIn for social media.

You can make short videos, extended essays, tales, and email campaigns.

Get familiar with one, then add another platform component. As can be seen, long-form writing works well before breaking it down into videos and status updates.

5. Inhale. Exhale.

We realize you may get caught up in the shiny object syndrome and believe you’re not “ready” to start growing your brand platform on social media.

So here are a few coachable points:

• No one is ever ready, so take action.
• Likewise, stop planning and start releasing.
• Things change, yet they remain the same.

In conclusion, whether you communicate material through telegraph, carrier pigeon, video, or Tweet, understanding your audience and providing value on your brand platform will always be the key to success.

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