5 Email Marketing Practices to Boost Open Rates

One marketing strategy which has steadfastly managed to hold onto its reputation is email marketing.

Of all the digital and analog marketing methods, email marketing still retains the highest Return on Investment (ROI).

That impressive track record means email marketing is a dominant force across all marketing channels. It is one of the best ways to boost your product’s customer value and cement your brand recognition.

However, even though email marketing may command a robust return on investment, not all small businesses use it.

According to Forbes, only 66% of businesses use email for advertising their brands or connecting with leads or clients.

If you are not in this percentile, it is time for you to start including email in your marketing plan.

If the ROI isn’t enough to persuade you, remember that most consumers say they prefer businesses to contact them via email.

Your strategies and methods must continuously change, advance, and develop for a successful email marketing campaign.

Knowing the tried and tested tactics in email marketing is sure to start you off on the right note. Here are five practices that will boost your email marketing.

1. Personalize Your Message

Email personalization is when marketers use subscriber data to make email content feel more individualized for each recipient.

Personalization allows you to provide your prospects with more relevant information.

It raises open email rates and boosts revenue.

Savvy marketers use personalized emails to move away from mass marketing.

They make their subscribers feel special by collecting subscriber information (such as a first name) and segmenting those subscribers into more specific email lists.

Subscribers enjoy hearing their names and want you to acknowledge them personally. Consequently, emails with customized subject lines are 26% more likely to be opened.

Personalizing your photos is another fantastic approach to boosting click-through rates. You may do this based on your prospect’s data and consumer profiles.

Also, by tailoring your offers, you can benefit from an increase in click-through rates and conversions.

You can incorporate a customer’s recent purchases or browsing history into your email marketing with the aid of a professional B2B lead generation agency.

These marketing professionals can help you leverage consumer behavior data to produce more pertinent email advertisements.

2. Define Your Audience

Customers now expect individualized offers that address their unique concerns in the digital age.

Since many customers are time-constrained, they don’t want to interact with impersonal emails that won’t help them make wise purchasing selections.

By defining your target audience, you can develop email campaigns that appeal to your particular clients.

Simply put, your target audience is anyone likely to use or purchase your goods or services.

To determine your target audience, it would be best to investigate your clients’ interests, motives, pain areas, and preferences.

3. Optimize for Mobile

Today, mobile devices access email more frequently than PCs and webmail applications.

Currently, 43% of all email campaigns are opened on mobile devices, as opposed to 19.4% on desktops and clients. That is according to data provided by Litmus.

Therefore, you’re probably missing out on engagement opportunities if you aren’t mobile-optimizing your email marketing.

Email marketers should now concentrate their efforts on creating mobile-friendly emails.

The practice of making your email marketing templates mobile-first is referred to as mobile email marketing.

It entails changing the text and email layout to make it compatible with smartphone devices and accessible to mobile device users.

Also referred to as a responsive email, mobile-compatible email has special coding that enables text and images to display flawlessly on various devices.

It aims to grab your reader’s attention and persuade them to respond to your call to action (CTA).

From your email subject lines to your body copy, you must grab readers’ attention immediately. Don’t take your time to make your point.

Also, avoid chunky paragraphs and stick to sentences of 20 words or less in your email.

4. Automate

The deployment of software to automatically send targeted emails to your consumers at predetermined intervals is known as email marketing automation.

You may also utilize Email marketing automation in response to specific activities.

No matter the scenario, it all comes down to communicating with clients at the appropriate time.

When you utilize an email marketing automation platform, you may include personalized fields (like first name and company name).

You may source that information from your customized email list. Email customization can have a significant impact.

For instance, marketing emails with personalized subject lines have a 26% higher open rate than those without.

Also, emails with tailored content can have a six times higher transaction rate than those with generic messaging.

With marketing automation, you can divide your customers or leads database into various groups and send each group a unique message.

The message may be based on the prospects’ hobbies, demographics, or purchasing patterns.

For instance, if your company provides car hire and travel services, you could designate distinct messages for clients who have indicated a preference for one product over the other.

That guarantees that your email recipients only get information related to their interests.

5. Smart Wording

Lastly, avoid words that could make your email marked as spam.

Spam filters are used to prevent audiences from receiving harmful emails.

Filters are becoming more innovative, allowing more authentic content to enter inboxes. Nonetheless, your email could occasionally be misinterpreted as something malevolent.

To avoid that, refrain from using terms likely to be flagged as spam.

For instance, your email will probably end up in the spam bin if you use terms like “deal,” “50% discount,” and similar ones.

Be creative with your subject lines when you need to employ a standard spam term since it applies to your material.

Limit the number of high-level spam words you use in each email.