Facebook Business Manager is a tool that allows businesses to create, publish, monitor, and report on their Facebook Page and ads. It also allows teams to collaborate on their accounts.

It was launched in 2014 and allows businesses to manage their assets like Facebook Pages, Instagram accounts, and ad accounts separately from their personal profile.

Features

If you’re using Facebook and Instagram for your business, Meta Business Manager can make managing your accounts much easier. It’s a free tool that lets you stay on top of comments and DMs, schedule content, create social media ads, and more in one dashboard.

Its many features also let you track ad spend across all platforms and monitor audience engagement. These insights can help you plan a better strategy and increase your success on each platform.

Another feature that can save you time is the ability to repurpose Facebook and Instagram content. This allows you to create posts that are more effective on one platform while still being consistent with your brand identity on the other.

Despite its many benefits, it can be difficult to navigate the tool without the proper resources. Small businesses and agencies who don’t devote a lot of time to social media marketing may have trouble keeping up with the constantly changing features.

Pricing

Meta Business Manager is a great choice for businesses who want to manage their social media content and ad campaigns. This tool enables you to track the performance of your ads across different platforms, including Facebook and Instagram.

It also helps you set the target audience for your ad campaigns. This function can help you run campaigns much more efficiently and rapidly.

The platform also allows you to manage your team and add, remove, or restrict access for people who work with you. This is a great feature for agencies and businesses that have many workers.

Meta makes money primarily through advertising on Facebook and Instagram. It also sells a variety of products, including virtual reality headsets. However, these sources of income make up only a fraction of its total revenue.

Customer support

Meta Business Manager is a great tool for managing your Facebook, Instagram and Whatsapp business accounts. It helps you keep track of your content, ads and analytics data from one single platform.

In addition, it allows you to set up and manage ads much more efficiently and rapidly. It also offers the ability to track target criteria for your advertising campaigns.

To use Meta Business Manager, you’ll need to create an account and sign in to Facebook. You’ll then be prompted to enter your business name and email address.

Then, you can choose which of your team members has admin access to the Business Suite. Generally, Meta recommends giving at least two people admin access so you can control who can use the tools in the Business Suite.

Security

Meta Business Manager is a powerful tool that helps you operate your social media marketing campaigns with ease. It allows you to connect multiple Facebook ad accounts and Instagram business accounts in one place.

The software also comes with a number of features that help you track and create reports about your social media marketing efforts. The best part is that it’s free and works on any device.

Security is a top priority for many businesses, and using Meta Business Manager can help you keep your business safe from hackers. The software uses two-factor authentication to ensure that your account is only accessible by approved users.

The company even offers a feature that lets you deactivate access for anyone who has left your business. This is a great feature to have in place because it prevents someone from taking your entire advertising ecosystem with them if they decide to leave. They also have a number of other security measures in place to keep your information secure, including a dedicated team of administrators and an email address verification system.