The global hybrid printing market size was valued at USD 5.5 billion in 2023 and is estimated to reach USD 10.2 billion by 2028, registering a CAGR of 13.2% during the forecast period.
The growth of the market is driven by increasing demand for short-run printing, the proliferation of high-quality printing in packaging and labeling applications, and the growing adoption of personalized printing material.
UV Inkjet Printing segment to hold larger market share during the forecast period.
UV inkjet printing produces high-quality prints with precise details and vivid colors. This is because the UV light instantaneously dries the ink, preventing it from spreading or smearing. Fast printing techniques like UV inkjet printing can aid in cutting down on manufacturing costs and time. This is crucial for businesses that need to print numerous products fast.
Many substrates, including paper, plastic, metal, and glass, are suitable for UV inkjet printing. This makes it a flexible printing method that may be applied to various products. Prints made with UV inkjet technology are robust and scratch- and fade-resistant. Therefore, UV inkjet printing is highly adopted for products that are handled frequently or exposed to the environment. UV inkjet printing is also used in various other applications, such as textiles, wood, and glass printing.
Paper substrate segment account for the largest share of the hybrid printing market for during the forecast period
Hybrid printing on paper-based substrates is widely used in packaging applications, including folding cartons, corrugated boxes, bags, and pouches. It allows to create attractive and informative packaging designs, product branding, and label printing for various industries such as food & beverage, cosmetic, pharmaceutical, and consumer goods. Hybrid printing enables the production of high-quality marketing and promotional materials on paper substrates.
This includes brochures, catalogs, flyers, direct mailers, and posters. The combination of digital and analog printing technologies allows for eye-catching graphics, personalized messages, and variable data, enhancing the effectiveness of marketing campaigns. Hybrid printing on paper-based substrates is utilized in security printing applications, such as banknotes, passports, identity cards, and secure documents. The combination of analog and digital printing techniques allows for intricate designs, complex security features, and variable data, ensuring the integrity and authenticity of printed materials.
Packaging printing segment to exhibit the largest share in terms of hybrid printing market during the forecast period
Packaging printing is making significant contributions to the pharmaceutical industry in various aspects. It aids in compliance by printing essential drug information to meet regulations. Additionally, they enhance security by incorporating features that deter counterfeiting, such as holograms and microprinting. Moreover, packaging printing supports branding through eye-catching graphics and colors, providing consumers with crucial product information and marketing messages.
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Leading pharmaceutical companies utilize packaging printing to create interactive features such as clear & personalized labels, enhanced security, and sustainable solutions for their medications. Several leading pharmaceutical companies, such as Pfizer (US), Novartis (Switzerland), Sanofi (France), AbbVie (US), and Johnson & Johnson (US), are utilizing hybrid printing, which combines digital and analog methods to create personalized, eco-friendly, and secure packaging for their drugs.
Hybrid Printing market in Asia Pacific estimated to grow at the fastest rate during the forecast period.
The cosmetic industry in the Asia Pacific region is growing due to the rise in the number of working women, increased spending of masses on cosmetic products, and an increase in the young population in the region. This industry is expected to contribute significantly to the growth of the market. Increasing population, improving standards of living, increasing self-care awareness, and rising e-commerce activities have led to increased demand for cosmetic products in this region.
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