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Variable Data Printing Market: Size, Share Growth, SWOT Analysis, Key Players, Industry Trends and Regional Outlook

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The important Variable Data Printing Market research study offers extensive structural analysis of the market as well as market segment and sub-segment evaluations. This market study also includes reviews of important players, significant partnerships, mergers, and acquisitions, as well as information on business practices and emerging technologies. This market analysis will undoubtedly assist firms in managing the marketing of goods and services by helping them make better, more informed decisions. Carefully considered, transparent, and qualitative research studies are conducted in order to provide an exceptional Variable Data Printing Market report for a certain niche.

The large-scale Variable Data Printing Market business report’s analysis provides an evaluation of several segments that are anticipated to grow at the fastest rate throughout the estimated forecast period. Using SWOT analysis, the report covers market drivers and constraints and their effects on demand during the predicted period. Both new and established businesses in the Variable Data Printing Market industry can effectively use the study to have a complete grasp of the market. In actuality, the reliable Variable Data Printing Market analysis report offers a tried-and-true way for companies to obtain a competitive edge.

Explore Further Details about This Research Variable Data Printing Market Report

Surge in usage of barcodes for invoice generation and large-volume inventory tracking is expected to propel the global variable data printing market forward. The growing utilization of variable data printing across various end users within the market results in significant growth of the variable data printing industry over the forecast period.

  • Global variable data printing Market was valued at USD 18.38 billion in 2021 and is expected to reach USD 72.08 billion by 2029, registering a CAGR of 15.70% during the forecast period of 2022-2029. The “inkjet segment ” accounts for the largest printing technology segment owing to the increasing adoption in industrial applications.

Market Definition

Variable data printing (VDP), also referred as variable imaging (VI) or variable information printing, is a type of digital printing (VIP). Variable data printing allows text, barcodes, images, and graphics to be printed with data from a file that can be changed from one printed piece to the next without slowing or stopping the printing process. Labels and direct marketing, advertising, invoicing, postcard campaigns, and other types of variable data printing are all common uses for this printing.

Variable Data Printing Market Dynamics

This section deals with understanding the market drivers, advantages, opportunities, restraints and challenges. All of this is discussed in detail as below:


Increased Usage for Various Applications

The increasing adoption of these printing labels in order to generate serialized numbers and product information in less time and at a lower cost, is projected to accelerate the growth of the market. Moreover, increasing the adoption of the barcode concept for invoice generation and inventory tracking of huge volumes further increases the market’s overall growth.

Growing Demand in End-Use Industries

The high demand for variable data printing across end-users such as the food and beverages, consumer durables, pharmaceuticals, home and personal care, retail and others will bolster the growth of the market.

Rising Innovations and Advancements

The increasing focus on innovative printing and appeal of the products, introduction of new technologies and products, and growing shopping trend on e-commerce websites are other market growth determinants. Increasing digital expertise and rising demand from emerging economies extend profitable opportunities to the market players in the forecast period of 2022 to 2029.

Recent Development

  • In March 2021, The Brother Titan Industrial Printer series has been expanded by Brother Mobile Solutions, Inc., a provider of mobile, desktop, and industrial printers as well as handheld labelling tools. The five new high-performance and enhanced 4-inch industrial barcode label printers will offer improved speed and precision and new features such as internal rewinders for increased usability.

Global Variable Data Printing Market Scope

The variable data printing market is segmented on the basis of component, label type, composition, printing technology, end-use sector, material, ink type and application. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.


  • Variable Data Printing (VDP) Machine
  • Variable Data Printing (VDP) Software
  • Services

On the basis of component, the variable data printing market has been segmented into variable data printing (VDP) machine, variable data printing (VDP) software and services.

Label Type

  • Release Liner Labels
  • Linerless Labels

On the basis of label type, the variable data printing market is segmented into release liner labels and linerless labels. Release liner labels are estimated to register the highest growth in the label type segment.


  • Facestock
  • Topcoat

On the basis of composition, the variable data printing market is segmented into facestock and topcoat. Facestock is estimated to dominate the segment growth owing to the owing moisture and abrasion resistant properties.

Printing Technology

  • Thermal Transfer
  • Direct Thermal
  • Electrophotography
  • Inkjet
  • Digital
  • Flexography
  • Offset
  • Rotogravure

On the basis of printing technology, the variable data printing market is segmented into thermal transfer, direct thermal, electrophotography, inkjet, digital, flexography, offset and rotogravure. The inkjet segment is expected to hold the largest share owing to increasing adoption of this printing technology in industrial applications.

End-Use Sector

  • Food and Beverages
  • Consumer Durables
  • Pharmaceuticals
  • Home and Personal Care
  • Retail
  • Others

On the basis of end-use sector, the variable data printing market is segmented into food and beverages, consumer durables, pharmaceuticals, home and personal care, retail and others.


  • Flexible and Rigid Plastic
  • Paper and Paperboard
  • Glass and Metal

On the basis of material, the variable data printing market is segmented into flexible and rigid plastic, paper and paperboard and glass and metal.

Ink Type

  • UV Curable
  • Water-Based

On the basis of ink type, the variable data printing market is segmented into UV curable and water-based.


  • Successive Barcodes
  • Advertising Labels With Personalized Images or Text
  • QR Codes
  • Use Buy/Sell by Dates
  • Instant Redeemable Coupons
  • Sports Tickets
  • Others

On the basis of application, the variable data printing market is segmented into successive barcodes, advertising labels with personalized images or text, QR codes, use buy/sell by dates, instant redeemable coupons, sports tickets and others.

Some of the major players operating in the variable data printing market are HP Inc. (U.S.), Canon Inc. (Japan), Xerox Corporation (U.S.), R.R. Donnelley & Sons Company (U.S.), Quad/Graphics Inc. (U.S.), Cenveo Worldwide Limited (U.S.), 3M (U.S.), Mondi (South Africa), and AVERY DENNISON CORPORATION (U.S.), Meadows Publishing Solutions (U.S), and Printronix (U.S) among others.

Key Insights Of Variable Data Printing Market Report

  • The report comprises a detailed analysis of different segments and offers market valuations between 2023 to 2030.
  • This study presents the analytical depiction of the Variable Data Printing Market with the current trends and future estimations to determine the imminent investment pockets
  • The report also reveals information with respect to key drivers, restraints, and opportunities coupled with a comprehensive analysis of the global Variable Data Printing Market
  • The forecast period of the Variable Data Printing Marketis assessed from 2024 to 2030 to highlight the Variable Data Printing Market growth scenario.
  • Porter’s five forces analysis establishes the effectiveness of the buyers and suppliers in the business line.
  • The key players in the industry are profiled to gain an understanding of the strategies adopted by them.
  • This report provides the current trends and future estimations during the forecast period, which in turn aids in identify the prevailing market opportunities.

The company portfolio includes company synopsis, operating business sectors, business overview, product/service categories, and recent growth strategies adopted by them.

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