Read the story here. Advertise at Before It's News here.
Profile image
Story Views
Last hour:
Last 24 hours:

Wheatgrass Products Market Report 2016 , Trends, Opportunities, Competitive Landscape and Forecast 2028

% of readers think this story is Fact. Add your two cents.

The global wheatgrass products market is anticipated to grow at a substantial CAGR of 6.10% in the upcoming years. The global Wheatgrass Products industry was estimated to be worth USD 169.4 billion in 2021 and was expected to be worth USD 241.66 billion by 2028.The wheatgrass products market has seen a significant surge in popularity in recent years, driven by increasing consumer awareness of health and wellness. Wheatgrass, known for its rich nutrient profile, has become a staple in the diet of health-conscious individuals. This article delves into the various aspects of the wheatgrass products market, examining the factors driving its growth, the key players, product types, and future prospects.

Browse the full report at

Nutritional Benefits Fueling Demand

Wheatgrass is celebrated for its high concentrations of vitamins A, C, and E, iron, magnesium, calcium, and amino acids. Its rich chlorophyll content is believed to have detoxifying properties, which is one of the primary reasons for its appeal among health enthusiasts. The consumption of wheatgrass is associated with numerous health benefits, including improved digestion, increased energy levels, enhanced immunity, and detoxification. These benefits have been instrumental in driving the demand for wheatgrass products.

Market Segmentation

The wheatgrass products market can be segmented based on product type, distribution channel, and region.

1. Product Type:
- Juices: Wheatgrass juice is perhaps the most well-known product. It is consumed fresh or in powdered form mixed with water or other juices.
- Powder: Wheatgrass powder is versatile and can be added to smoothies, juices, and other beverages.
- Capsules/Tablets: For those who find the taste of wheatgrass unappealing, capsules and tablets offer a convenient alternative.
- Other Products: Wheatgrass is also available in the form of creams, lotions, and pet products.

2. Distribution Channel:
- Online Retail: E-commerce platforms have made it easier for consumers to access a wide variety of wheatgrass products.
- Health Stores: Specialty health stores and organic markets are prominent channels for wheatgrass products.
- Supermarkets/Hypermarkets: These stores cater to a broader audience and have started stocking health-focused products, including wheatgrass.

3. Region:
- North America: The region has a significant share of the wheatgrass products market, driven by high health awareness and disposable income.
- Europe: Increasing focus on health and wellness has led to a growing market for wheatgrass products.
- Asia-Pacific: Emerging economies like China and India are witnessing rising demand due to increasing health consciousness and urbanization.
- Rest of the World: The market is gradually growing as awareness spreads to other regions.

Key Players

Several key players dominate the wheatgrass products market, offering a range of products tailored to meet diverse consumer needs. Some prominent companies include:

- Amazing Grass: Known for its high-quality organic wheatgrass products.
- NOW Foods: Offers a variety of wheatgrass powders and capsules.
- Navitas Organics: Specializes in superfood products, including wheatgrass powder.
- Garden of Life: Provides raw wheatgrass juice powders and capsules.

These companies are continually innovating, introducing new products, and expanding their distribution networks to cater to the growing demand.

Market Drivers

1. Health and Wellness Trend: The increasing emphasis on health and wellness is a major driver of the wheatgrass products market. Consumers are actively seeking natural and organic products that offer health benefits.
2. Rising Disposable Income: With growing disposable incomes, especially in developing regions, consumers are more willing to spend on health supplements and superfoods.
3. Product Innovation: Companies are innovating with new product formats and combinations, such as flavored wheatgrass powders and ready-to-drink wheatgrass beverages, to attract a wider consumer base.


Despite its popularity, the wheatgrass products market faces certain challenges. The taste of wheatgrass is often cited as a barrier to consumption. Additionally, the high cost of organic wheatgrass products can deter price-sensitive consumers. There is also a need for more scientific research to substantiate the health claims associated with wheatgrass, which can help in gaining broader consumer trust.

Future Prospects

The future of the wheatgrass products market looks promising, with expected continued growth driven by the expanding health and wellness trend. Companies are likely to focus on product innovation, improving taste profiles, and expanding their reach through both online and offline channels. As awareness increases and more scientific backing emerges, wheatgrass products are poised to become a staple in the global health food market.

Key Players:

  • Now Foods
  • Synergy Natural
  • Dynamic Greens wheatgrass Juice
  • Navitas Organics
  • My protein
  • Pines International, Inc
  • Herbco International Inc
  • Nutriblade
  • Girmes Wheatgrass
  • E-Phamax
  • Terrasoul Superfoods
  • Naturya
  • ABE’S Organics
  • Nature Bell
  • Amazing Grass
  • Dr. Berg.

Segmentation of Global Wheatgrass Products Market-

Global Wheatgrass Products Market – By type

  • Juice

  • Powder

Global Wheatgrass Products Market – By Nature

  • Natural

  • Organic

Global Wheatgrass Products Market – By End-use Application

  • Industrial

  • Household

Global Wheatgrass Products Market – By Packaging type

  • Pouches

  • Tins

  • Bottles

  • Sachets

  • Capsules

Global Wheatgrass Products Market – By Distribution channels

  • B2B

  • B2C

Global Wheatgrass Products Market – By Region

  • North America

    • S.

    • Canada

  • Europe

    • Germany

    • France

    • K.

    • Italy

    • Spain

    • Rest of Europe

  • Asia Pacific

    • China

    • Japan

    • India

    • South Korea

    • South-east Asia

    • Rest of Asia Pacific

  • Latin America

    • Brazil

    • Mexico

    • Rest of Latin America

  • Middle East & Africa

    • GCC Countries

    • South Africa

    • Rest of the Middle East and Africa

About Us:

Credence Research is committed to employee well-being and productivity. Following the COVID-19 pandemic, we have implemented a permanent work-from-home policy for all employees.


Credence Research

Please contact us at +91 6232 49 3207

Email: [email protected] 

Before It’s News® is a community of individuals who report on what’s going on around them, from all around the world.

Anyone can join.
Anyone can contribute.
Anyone can become informed about their world.

"United We Stand" Click Here To Create Your Personal Citizen Journalist Account Today, Be Sure To Invite Your Friends.

Lion’s Mane Mushroom Nootropic

Mushrooms are having a moment. One fabulous fungus in particular, lion’s mane, may help improve memory, depression and anxiety symptoms. They are also an excellent source of nutrients that show promise as a therapy for dementia, and other neurodegenerative diseases. If you’re living with anxiety or depression, you may be curious about all the therapy options out there — including the natural ones.Our Lion’s Mane WHOLE MIND Nootropic Blend has been formulated to utilize the potency of Lion’s mane but also include the benefits of four other Highly Beneficial Mushrooms. Synergistically, they work together to Build your health through improving cognitive function and immunity regardless of your age. Our Nootropic not only improves your Cognitive Function and Activates your Immune System, But it benefits growth of Essential Gut Flora, further enhancing your Vitality.


Our Formula includes: Lion’s Mane Mushrooms which Increase Brain Power through nerve growth, lessen anxiety, reduce depression, and improve concentration. Its an excellent adaptogen, promotes sleep and improves immunity.

Shiitake Mushrooms which Fight cancer cells and infectious disease, boost the immune system, promotes brain function, and serves as a source of B vitamins.

Maitake Mushrooms which regulate blood sugar levels of diabetics, reduce hypertension and boosts the immune system.

Reishi Mushrooms which Fight inflammation, liver disease, fatigue, tumor growth and cancer. They Improve skin disorders and soothes digestive problems, stomach ulcers and leaky gut syndrome.

Chaga Mushrooms which have anti-aging effects, boost immune function, improve stamina and athletic performance, even act as a natural aphrodisiac, fighting diabetes and improving liver function.

Try Our Lion’s Mane WHOLE MIND Nootropic Blend 60 Capsules Today. Be 100% Satisfied or Receive a Full Money Back Guarantee. Order Yours Today by Following This Link.

Report abuse


    Your Comments
    Question   Razz  Sad   Evil  Exclaim  Smile  Redface  Biggrin  Surprised  Eek   Confused   Cool  LOL   Mad   Twisted  Rolleyes   Wink  Idea  Arrow  Neutral  Cry   Mr. Green

    Load more ...




    Email this story
    Email this story

    If you really want to ban this commenter, please write down the reason:

    If you really want to disable all recommended stories, click on OK button. After that, you will be redirect to your options page.