Roca and Alinghi Red Bull Racing prepare for the 37th America's Cup in Barcelona

Roca and Alinghi Red Bull Racing are ready to set sail on a journey where innovation, technology and sustainability are the guiding stars. 

With the prestigious 37^th America’s Cup set to begin in 29th, August 2024, Roca’s sponsorship of Alinghi Red Bull Racing reaffirms the company’s commitment to excellence. It is a perfect match for Alinghi and Red Bull’s high standards of technology and performance.

Roca, a world leader in the design and manufacture of bathroom solutions, is present at prestigious international events, always sharing values of innovation, sustainability, teamwork and a vision for the future. The partnership with Alinghi Red Bull Racing for the 37^th America’s Cup is particularly significant not only because of these shared values, but also because the race is being held in Barcelona, Roca’s home city.

This sponsorship is an example of the power of collaboration through continuous improvement and a commitment to sustainable practices. In support of this partnership, Roca has equipped the bathroom facilities at the Alinghi Red Bull Racing headquarters in Barcelona’s Port Vell

with state-of-the-art bathroom solutions. These facilities feature Roca’s smart products, integrated with the Roca Connect platform, allowing real-time control and promoting water conservation and sustainable practices.

To share the passion of high performance sailing with clients and partners, Roca has launched a special series of meetings with professionals from the design and sailing worlds. These include the recent Roca Design Day, which featured a panel discussion with international architects at the Roca Barcelona Gallery. In September, Roca will host ‘Design Dynamics’, where Roca and Alinghi Red Bull Racing will come together to present the cutting-edge design and technology behind their respective successes. Focusing on the topics of efficiency, technology and research, presentations will reveal the hidden processes behind product and technology innovation in both bathroom products and yacht buidling, exploring similarities in creative processes, design philosophies, and production efficiencies.

About Alinghi Red Bull Racing

After over a decade away from the Cup, Alinghi, one of the most dynamic names in the history of the America’s Cup, is returning to battle for sailing’s highest honour. The consecutive-winning syndicate joins forces with Red Bull, the driving force in global sport, to create a new team: Alinghi Red Bull Racing.

The team sails under the flag of the Société Nautique de Genève and is accompanied by its main partner Swiss watch brand TUDOR and co-partner Prysmian Group. The official Swiss challenger will compete in the Selection Series for the 37th America’s Cup, in 2024 in Barcelona. The countdown has begun!

About Roca

Roca is a company dedicated to the design, manufacturing and sale of bathroom products for architecture, construction and interior design. Founded in 1917, it combines tradition and knowledge with a passion for innovation and respect for the environment, in order to meet the demands of customers and contribute to improving the well-being of society.

With sustainability as a key element in all its manufacturing processes and a commitment to ensure a better planet for future generations, Roca has implemented this philosophy in the 170 countries in which it operates and in its 76 factories, transmitting this daily to its more than 21.000 employees.

This family business is a market leader in Europe, Latin America and India. It also has a significant presence in China and the rest of Asia, the Middle East, Australia and Africa. As a result, it is a world leader in its sector.

www.roca.in