Digestive Health Products Market Opportunities & Growth Trend to 2031

According to latest estimates, the India Digestive Health Products market is expected to see a growth rate of 6.7% and may reach the market size of USD 1,492.01 Million by 2031, currently positioned at USD 942.10 Million. 

Digestive health products are intended to stabilize the functioning of the digestive system and make an efficient immune system. It helps keep gastric acids and gut vegetation healthy, further helps with the absorption of other supplements. It mainly contains enzymes like amylases, lactase, lipase, and pepsin peptides that help with digestion. The body also produces digestive enzymes, which help break down food and release nutrients.

The top 5 players hold a market share of 33% in 2023.

The companies of Digestive Health Products are emphasizing research and development and new product development in order to maintain their competitive advantage in the India Digestive Health Products market during the forecast period. In order to meet the increasing demand for Digestive Health Products, companies all over the world are looking for Digestive Health Products in order to expand their product portfolio and increase their sales strategies. 

Enzyme Bioscience ((India)), Patanjali Ayurved (India), Dabur. (India), Nutrabox (India) (India), Ikvans Healthcare. (India), Emami Ltd (India), Baidyanath (India), Kapiva (India), Himalaya Wellness Company (India), Agnivesh Ayurved HealthCare Pvt. Ltd. (India) are some of the key players profiled in the study.

On the basis of Type, Chyawanprash is dominating the market and holds 6.9% of market share in the year 2023, where as Food Enzymes stood as second largest market share and accounted for 6%.

Based on geography, the market of Digestive Health Products has been segmented into India (Rural, Town Class, Metro, Tier 2 Cities, Others). Additionally, the rising demand from SMEs and various industry verticals may give a cushion to market growth.

The demand for probiotics and prebiotics is experiencing significant growth in the digestive health market. Consumers are increasingly acknowledging the significance of gut-friendly bacteria and fibers in maintaining a healthy digestive system. As a result, there is a rising demand for products that are enriched with these beneficial components.

An increasing awareness of the importance of digestive health has led to a rise in health consciousness among consumers in India. As a result, there is a growing demand for products that promote gastrointestinal well-being. This heightened health consciousness is a significant driver for the Digestive Health Products market. The market for digestive health products is being driven by several factors. One major factor is the increasing demand for fortifying and nutritional food additives. These additives play a crucial role in boosting immunity and combating harmful bacteria. Additionally, there is a growing awareness among consumers about the importance of improved health, which is motivating them to invest in products that support digestive health.

Factors Impacting the Growth: India is a country known for its rich cultural heritage and diverse dietary preferences. This cultural and dietary diversity poses a significant challenge when it comes to adapting digestive health products to suit the needs and preferences of the Indian population. The country’s vast array of cultural traditions, traditional remedies, and culinary practices can hinder the widespread adoption of standardized digestive health solutions.

Opportunities: As the urban areas may exhibit a higher level of awareness regarding digestive health products, there exists a considerable untapped opportunity in rural markets. By customizing products to align with the preferences and affordability of rural consumers, companies can unlock significant potential for market expansion. India’s demographic landscape is undergoing a significant transformation, characterized by a growing aging population. The elderly segment of the population frequently encounters digestive issues, thereby creating a substantial opportunity for the development and availability of specialized products tailored to their unique digestive needs. Formulating products with ingredients specifically targeting age-related digestive concerns can prove highly advantageous in meeting the demands of this demographic.

In June 2022, Ruchi Soya signed a contract with Patanjali Ayurved Limited (PAL) to acquire the latter’s food retail business, which includes the manufacturing, packaging, labelling, and retail sale of certain food products, as well as its production facilities in Padartha, Haridwar, and Newasa, Maharashtra, subject to investor and other authorities’ permission.

In June 2023, Patanjali Foods released 14 products as it continues to promote its premiumisation plan. The goods fall within the categories of food supplements, health biscuits, Nutrela millet-based cereals and dried fruit.