A Guide to Starting Your Dog Walking Business

It may seem difficult to start a dog walking business in Canada, but the process is actually much easier than you think. There are essential steps you must take to ensure your success. Lori Smith of Urban Tail Dog Walkers, Toronto, was consulted to guide you through the process.

Dog Walking Permits, Licenses and Qualifications

Rupin Bal, a Punjabi attorney at Rupin Bal Law Professional Corporation Toronto, says that you don’t require a license from the federal government or province to run a dog walking business. Some municipalities, especially larger cities, might require a permit.

In Toronto, for example, if you want to walk more dogs than three at once, you will need a permit. This permit is required by owners who walk more than three dogs at a time (excluding service animals). Toronto allows you to walk up to six dogs at once.

You may also require general liability insurance if you live in a municipality that requires a permit. This will cover any damages. You may have to include the city in your insurance policy. You will need to have the following items in order to apply for a permit:

• Completed application form
• A fee (which is dependent on the duration of the permit)
• Personal identification is required (such as your driver’s licence or passport).
• Separate application for the walking of dogs in public parks

Although formal training is not required, having qualifications such as animal first aid, behavior or veterinary care will enhance your credibility, and can help you grow your business more quickly.

Registering your dog-walking business

The requirements to register your business vary depending on where you are located. If you do not plan to incorporate your business or open a CRA account (such that you collect GST/HST, or make payroll deductions), then a federal registration number may not be required. Check with your local provincial/territorial and municipal authorities to determine if additional registration is necessary.

Insurance for Your Dog Walking Business

It is important to invest in insurance for your business. Consider the following options:

• General Liability Insurance Covers the legal costs if you sue for damage to your person or property.
• Business Contents insurance: Protects assets such as computers, office furniture and other equipment.
• Personal injury insurance: Covers the costs of injuries you or your workers may sustain while at work.
• Commercial auto coverage: Vehicles used for your business such as vehicles to transport dogs.

Some insurance companies offer dog-walking policies that cover accidents, injuries and lawsuits. In order to qualify for this insurance, you may have to vaccinate your dogs and keep track of their medical history.

Pricing Your Dog-Walking Services

Dog walkers in Canada typically charge between $10 to $40 per walk depending on the length and location. In major cities such as Toronto or Vancouver, the cost of a walk is usually higher than in suburban areas. Walking shorter walks of 30 minutes usually costs less than longer walks lasting an hour.

You can adjust the rates you charge based on your qualifications, your experience, or demand. You can increase your income by offering additional services such as potty break or event management. You can price these services individually. Simpler tasks are closer to the minimum wage, while more complex services may reach several hundred dollars.

It is common to offer discounts for walking multiple dogs from the same home, but make sure your price still covers your costs.

How to Market Your Dog Walking Business

Marketing is key to growing your business. Here are a few strategies to help you get started.

• Distribute flyers in places frequented frequently by dog owners such as parks and vet clinics. Before posting, always ask for permission.
• Business cards: Print out a bunch and keep them in your wallet to give away to potential clients. Encourage your friends and family members to spread the word.
• Search Engine Optimizing (SEO): Optimize local search terms on your website so that potential clients can find you online.
• Organic Social media: Share happy dog photos and videos on platforms such as Instagram and Facebook. Cute animal content is likely to go viral.
• Paid Ads on Social Media: Target dog lovers in your area by using paid ads through social media platforms.

Your dog-walking company can be launched in no time with a good plan, marketing strategies, the right permits, and insurance.