The Future of Custom Packaging: Smart Labels and Interactive Box Designs

Technology is having its impact on packaging as well as on all other areas of life. Brands know the importance of packaging and why it is necessary to make it perfect. The right box has the ability to perfectly protect the product from getting damaged whilst acting as a brand ambassador.

 The box design lets people recognize or ignore the product and find out what a brand is selling. Custom boxes are evolving and catering to the needs of the brand, product, and customer base. The boxes are being made to be functional and give people a wonderful unboxing experience.

The following looks at the future of customized boxes whilst keeping smart labels and interactive box designs in mind:

Smart labels and interactive box designs

Smart labels on packaging use technologies such as QR codes, NFC, and RFID so that customers can have a better experience. These labels aim to give people extra details about the product allowing them to be confident to buy it. They can lead people to exciting promotions as well. They allow the box to have interactive features.

These smart labels have become popular as they let a company increase product messaging. They can enhance brand engagement encouraging people to find out more about the brand and what it sells. They provide consumers with personalized and exciting interactions.

Use of QR codes

These codes are included on the box and are simple to scan. When a customer scans the code on custom packaging wholesale, they get led to useful and informative digital content related to the product and brand. This can include product pages, honest reviews, promotions, and even interactive games. Customers feel excited to scan the code and find out more.

Near Field Communication or NFC

NFC technology can be integrated into packaging materials. This can be done by employing an NFC tag or even chip. Interactive along with digital features will be present allowing companies to link with customers in an exciting and new way.

Customers are able to employ a NFC-enabled smartphone so that they can interact with this NFC tag. This is done by letting the phone come near to it. The interaction allows data to be transferred. This can include information related to product details, promotions, and the availability of digital content.

NFC in packaging allows customers to have an enhanced experience as it is interactive as well as personalized. One is able to verify whether a product is authentic. This is important in industries such as pharmaceuticals. Companies are able to know what customers prefer and how they interact with the details. NFC let’s companies give detailed information to customers and that without employing much area on the box itself.

Radio Frequency Identification or RFID

It is possible to include RFID on the box. This includes employing radio-frequency tags that get included on the box to track and handle products. This is throughout their complete life cycle.

The tags are able to store important and unique identification information and transmit this wirelessly. This is when it gets read by the RFID reader. Therefore inventory tracking, traceability of the product, and customer engagement can be enhanced when this is included on custom boxes wholesale.

RFID tags are able to help businesses out as they can track products. There is enhanced supply chain visibility present. Customers are even able to get extra details about the product such as its origin, ingredients, etc.

Benefits of an interactive box design

When smart labels are included on the packaging, it is possible to end up with an interactive box design. This gives customers a better and enhanced experience as they get access to extra details, promotions, as well as interactive content. This is provided without complicating the packaging design by including too much on it.

There is even enhanced brand engagement due to personalized interactions that customers can experience with the brand. Companies even benefit much from these features as they can track item usage and get customer feedback. They can get to know about market trends as well. When RFID is included on the box, there will be real-time tracking present. It is possible to stop counterfeiting allowing customers to know whether a product is authentic or not.

These smart labels are able to be included on the packaging of many products such as food plus beverage, electronics, pharmaceuticals, luxury items, etc.

Custom packaging has a positive future ahead aiming to give customers an advanced and interactive experience. Smart labels are being considered which allow the packaging to provide extensive details about the product and brand to customers without making the packaging design be cluttered with too much information.

This allows consumers to have an interactive experience engaging with the brand and product for longer. Brands that are considering these features are able to provide customers with an amazing experience.