Woods Taking a Backseat in Gillete's Marketing Campaign
As Tiger takes a break from golfing, shaving giant Gillette, owned by Proctor and Gamble, will start “limiting his role in our marketing programs,” Gillette said Saturday reported in Newsmax.
Business Insider reports that Woods might be possibly benched by other brands like Accenture and Nike:
Woods is the pitchman for brands ranging from AT&T to Accenture to Nike. His array of endorsements helped him become the first sports star to earn $1 billion.
Nike, which built its $650 million golf business around Woods, said late Friday it supports his decision. AT&T said it is evaluating its relationship with Woods.
Woods will be phased out from Gillette’s television and print advertising, and from public appearances and other efforts linking the two entities together, Gillette spokesman Damon Jones said.
TMZ reports that Nike
is in no rush to follow in Gillette’s footsteps and eliminate the athlete from their ads campaigns. “Tiger has been part of Nike for more than a decade. He is the best golfer in the world and one of the greatest athletes of his era, “ a representative from Nike speaks to TMZ, “We look forward to his return to golf. He and his family have Nike’s full support.”
While it may seem Gillette is canning Woods, the company refuses to say they are completely down with Tiger. They claim they are just respecting Tiger’s decision to take time off from the game of golf.
“As any ads featuring Woods expire, they will not be renewed. Jones said that did not mean the company was severing its ties with Woods. There had been no upcoming scheduled public appearances for Woods,” he said.
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