The Most Expensive Influence On Instagram
from Statista.com
– this post authored by Martin Armstrong
When Cristiano Ronaldo moved two bottles of Coca Cola out of shot during a pre-game press conference before encouraging people to rather drink water, $4 billion was wiped off the soft drink giant’s market value – perfectly demonstrating the massive power he and celebrities like him have over public opinion. The megastar footballer is of course not ignorant to the weight of his influence, and indeed profits from it in many ways, including sponsored posts to his over 300 million Instagram followers.
Source: http://econintersect.com/pages/contributors/contributor.php?post=202107080135
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