The beauty industry is on its unstoppable journey of the boom. According to a report, this industry generated a turnover of more than $50 billion in the US in 2020. In this thriving industry, many companies are being incorporated regularly. But only a few of them manage to deliver quality products with reliability. One similar company is Mam Glam Cosmetics, which manufactures high-quality adult cosmetic products.

Just like beauty trends are on a continuous change, marketing in the beauty industry also kept changing. The article below briefly discusses the top 5 emerging marketing trends in the beauty industry:

   1. Selling Customizable Beauty

Customers these days enjoy the products and services specifically designed for them. Customization is the biggest marketing opportunity that brands can avail these days. The idea of customizable beauty leads to marketing that highlights the personalization.

   2. Celebrating Sustainable and Clean Products

Sustainability has become a significant part of almost every industry. The beauty industry is no exception. More and more brands are shifting towards more sustainable and eco-friendly packaging, manufacturing process, and products. The concept of clean products — products made without chemicals- is another example of emerging marketing trends.

    3. Embracing Natural Beauty

This is one of the most prevalent beauty trends that beauty brands are adopting these days. After pushback against over-processed images, the beauty brands have started to embrace the real people with natural beauty in their marketing campaigns.

Eliminating photoshop from advertisements of notable beauty brands is an example of embracing natural beauty. Most brands have not banned photoshop, but they have restricted the use of photo-editing software in their campaigns. Thus, it is common to see scars, stretch marks, body hair, and natural-looking bodies in modern beauty products advertisements.

     4. Partnering with Influencers

The recent rapid growth of the beauty industry is partly the result of the domination of social media influencers on platforms like Facebook, Instagram, TikTok, and YouTube. According to a study, by 2022, brands will spend up to $22 million on their influencers program. And apparently, social media influencers know the power of promoting beauty brands on different channels and use it to earn great benefits.

     5. Diversifying Marketing in The Beauty Industry

This is perhaps the most critical current marketing trend in the beauty industry. Also, it is a needed trend that requires the diversification of models as well as products in the industry. From skin care products to hair care, beauty companies are providing a broad range of products that suit different buyer personas’ requirements.

Ending Notes

Marketing trends in the beauty industry are changing rapidly, so it is vital to keep updated with trends to get desired market share.

The article above discussed the top 5 marketing trends of the beauty industry that you can utilize in your brand to skyrocket your sales.