Racism? Or Market Forces?

Phillippa, has loosely coiled hair[...] says she could easily spend £45 in one hair shop while looking for appropriate care products.

Particularly now, while the cost of living hangs heavy, this disparity between what Black and white women are spending on their hair is stark 

Phillippa believes there’s ‘not enough variety’ in mainstream shops, which means she has to fork out on higher priced products. Her friends feel the same too.

Over a third of Black women go to specialist shops to get what they need, and nearly half say the top hair care brands on the market don’t suit textured kinky or curly hair.

Mori, a 31-year-old Black woman, says: ‘I spend far more than I’d like to – easily £60.

‘I constantly feel neglected and ignored by the beauty industry, and it’s hard to access the right products due to where I live.’

Afro hair products can be up to 70% more expensive, which is a steep jump.