Delivery remains strong in the United States and drives new trends for 2025
The popularization of dark kitchens and technological advancements are set to transform the delivery sector in the coming year
Even amid a period of high inflation, demand for takeout and delivery continues to grow in the United States. According to the 2025 State of Restaurants Report by Touch Bistro, 82% of restaurant operators surveyed reported an increase in delivery and takeout sales compared to the previous year.
Among those who observed this growth, the average increase in off-premises sales was 33%. The survey, conducted in cities such as New York, Los Angeles, Chicago, and regions of Texas, indicates that takeout and delivery have become deeply ingrained habits in consumer behavior.
New trends that will drive delivery in 2025
1. Personalization of the customer experience
The growing adoption of technology in the delivery sector is enabling restaurants to offer a more personalized experience to customers. Ordering apps use consumption data to suggest dishes, create personalized offers, and provide promotions based on purchase history, increasing customer loyalty and encouraging repeat orders.
2. Cloud Kitchens: Strategic expansion in delivery
In addition to reducing expenses on rent and infrastructure, Cloud Kitchens allow restaurants to expand their service areas without the need to open new physical locations.
Large chains and independent entrepreneurs are investing in this model to meet the growing demand for delivery, leveraging logistical efficiency and lower labor costs.
3. Artificial intelligence enhancing the experience
Technological advancements also play a key role in this transformation. The use of artificial intelligence in order prediction, route optimization for delivery drivers, and integration with multiple ordering platforms are factors that enhance the consumer experience, making the service faster and more efficient.
4. Automation in the delivery sector
Automation in the delivery industry is on the rise, with tests involving robots and drones for order deliveries. Companies in the sector are seeking solutions to reduce operational costs and increase delivery speed, ensuring a competitive advantage in the market.
5. Expansion of digital platforms and customer loyalty
With the growing popularity of delivery and the sector’s adaptation to new operational models, restaurants are increasingly investing in loyalty programs, personalized promotions, and integration with multiple platforms to expand their service reach. Innovative strategies will enable the sector to continue growing in the coming years.
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