Where's the (kobe) beef?: Wendy's pulling out of Japan by end of month
from: search.japantimes.co.jp/cgi-bin/nb20091212a1.html_B4IN_LINK_CLOSE_
Wendy’s burger chain will withdraw from Japan, ending a 29-year presence in a market long dominated by McDonald’s Corp.
Zensho Co. Ltd., which now runs America’s No. 3 hamburger chain in Japan, said Friday it will end a contract with Wendy’s/Arby’s Group Inc.
Zensho began operating Wendy’s in Japan in 2002 and has 71 Wendy’s outlets across the nation. The company said the burger restaurants will be closed by the end of this month.
The first Wendy’s opened in Japan in May 1980 in Tokyo’s Ginza district, according to a press statement issued Friday.
“We will focus our resources on beef bowl restaurants and others. The closure is part of our business plans,” said a Zensho spokesman, who declined to be named, citing department policy.
Wendy’s in Japan generated ¥6.2 billion in sales in the fiscal year to last March.
Japan’s burger business has long been dominated by McDonald’s, which is believed to control about 65 percent of the market.
McDonald’s — the world’s biggest fast-food chain — opened its first burger shop here in Tokyo’s Ginza district in 1971. Since then, the number of McDonald’s shops in Japan has swelled to 3,720.
Burger King Corp. — the world’s No. 2 hamburger chain — has 16 shops in Japan. Burger King exited Japan in 2001 after a price war with McDonald’s but returned in 2007.
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