American Rebel cracks safe business after listening to potential cannabis client

American Rebel Holdings Inc (OTCMKTS:AREB) CEO Andy Ross revealed the company has been flooded with orders for its brand new safes.  

The Nashville music star and serial entrepreneur first rode the concealed carry wave by marketing coats and backpacks designed to hold guns at the National Rifle Association’s annual meeting in 2017.

Since then, Ross has diversified into the $500 million market for safes and vaults.

READ: American Rebel builds a patriotic brand by embracing its connection to the heartland

“We have started shipping our full-size safe line to dealers. The phone has been ringing off the hook all week,” Ross told Proactive Investors.  

The company which has offices in Nashville, Tennessee and Kansas City, has begun shipping six different models of floor safes, wall safes and personal safes to retailers and specialty safe stores across America.

“We just shipped our line of full-size safes to a big store in Springfield, Missouri,” said Ross. “There’s a lot of excitement for American Rebel safes.”  

The American Rebel high-tech safes have double steel doors, digital keypads and can withstand a house fire for 75 minutes, says the company. The safe are available in orange, gray and blackout trim.

Customer-centric company 

Ross is well aware that customer-centric companies live and breathe their customers.

“We were at the National Rifle Association show in Indianapolis and we had our prototypes on display. A guy came over to our booth and said he has some dispensaries out in Colorado,” said Ross. “He said he had about 10 safes in each dispensary because by law they have to lock up all their product every night.”

Ross listened while the dispensary owner presented a latent opportunity.

“He said the problem is that dispensary owners had to buy all these big gun safes and then remodel them with dividers and shelving so that they could hold standard size Tupperware containers,” said Ross.

Ross sent engineers to the dispensary in Colorado to see how they were retro-fitting big gun safes.

“We went back and forth with the engineering, the factory and our potential customer in Colorado,” said Ross. “We finally got it right.”

First inventory control safe 

The result is a sleek cannabis safe, which the company claims is the industry’s first inventory control safe. It is roomy so that it can accommodate dividable plastic containers. The door panel comes with lockable compartments and there is a writeable surface for listing inventory.

“To the best of our knowledge, we are the only ones in the marketplace who have built a safe that is designed for dispensaries,” said Ross.

“We introduced the safe at a cannabis event in St Louis a couple of weeks ago to an overwhelming response.”

American Rebel is a progression of the Nashville singer’s many passions, including sports and hunting. 

American Rebel has identified the market opportunity to design, manufacture, and market stylish coats and backpacks to hold concealed weapons. It has now diversified into the safe business.

The company is named after Ross’ spirited, patriotic hit song “American Rebel” featured on his third album Time to Fight released in 2016.  

Contact Uttara Choudhury at [email protected]

Follow her on Twitter: @UttaraProactive 

Story by ProactiveInvestors