EuroLife Brands brings on former Canopy Growth executive Alan Cooke to propel global expansion

EuroLife Brands Inc (CSE:EURO) (OTCMKTS:CANVF) announced Tuesday that it has tapped the expertise of former Canopy Growth executive Alan Cooke to help guide the company’s global expansion.

The Toronto-based cannabis company has appointed Cooke as a strategic advisor to help guide the company’s growth throughout Europe and South America.

Cooke formerly served as regional general manager of growing operations for Western Canada at pot giant Canopy, where he managed over four million square feet of cultivation operations.

READ: EuroLife Brands appoints Derek Ivany as chairman of its advisory board

EuroLife CEO Shawn Moniz said the company is “thrilled” to have Cooke join its team as it ramps up operations across the globe.

“With an extensive background and intimate knowledge of the business and science of cannabis growing practices, coupled with experience growing international companies across a range of industries, Alan is a valuable addition to our team and we look forward to leveraging his skills as our European reach grows,” Moniz told shareholders in a statement.

Cooke is initially expected to help to grow EuroLife’s consumer packaged goods business, the company told shareholders. His experience in the CPG sector includes over 20 years in senior management roles with international brands such as Tesco, Kurhne & Nagel and British American Tobacco.

EuroLife is betting big on its expansion into Europe, where market research firm Brightfield Group estimates the legal cannabis market is projected to reach nearly US$8 billion by 2023.

The company recently launched a cannabis education platform in Germany, the biggest international cannabis market outside of North America.

Contact Angela at [email protected]

Follow her on Twitter @AHarmantas

Story by ProactiveInvestors