Phunware brings brands and advertising platforms closer with blockchain-enabled data exchange integration
Phunware Inc (NASDAQ:PHUN) has integrated its blockchain-enabled data exchange with a set of supported programmatic advertising platforms.
The integration allows brands and marketers to design and target custom audiences and deliver them to the supported advertising platforms. Brands get access to predefined demographic and interest segments not typically found on demand-side platforms, the company said.
The first such advertising platform is Beeswax, which the company said will allow brands to issue targeted media using Phunware’s data and receive transparent reporting about the results.
READ: Phunware showcases third quarter contract wins, including a deal with Verizon
To get the ball rolling, Phunware is offering a $10,000 credit to the first 10 Beeswax customers to activate audiences on its platform through 2019.
“By integrating our blockchain-enabled data exchange with programmatic advertising platforms, we empower brands with end-to-end transparency from audience design to audience activation while also compensating consumers for the use of their data,” Phunware’s Director of Product, James Gray said in a statement.
Phunware is able to reward customers with its digital asset PhunCoin by creating impression logs as part of campaigns activated with Phunware data.
Contact Andrew Kessel at [email protected]
Follow him on Twitter @andrew_kessel
Story by ProactiveInvestors
Source: https://www.proactiveinvestors.com/companies/news/904401/phunware-brings-brands-and-advertising-platforms-closer-with-blockchain-enabled-data-exchange-integration-904401.html
Anyone can join.
Anyone can contribute.
Anyone can become informed about their world.
"United We Stand" Click Here To Create Your Personal Citizen Journalist Account Today, Be Sure To Invite Your Friends.
Please Help Support BeforeitsNews by trying our Natural Health Products below!
Order by Phone at 888-809-8385 or online at https://mitocopper.com M - F 9am to 5pm EST
Order by Phone at 866-388-7003 or online at https://www.herbanomic.com M - F 9am to 5pm EST
Order by Phone at 866-388-7003 or online at https://www.herbanomics.com M - F 9am to 5pm EST
Humic & Fulvic Trace Minerals Complex - Nature's most important supplement! Vivid Dreams again!
HNEX HydroNano EXtracellular Water - Improve immune system health and reduce inflammation.
Ultimate Clinical Potency Curcumin - Natural pain relief, reduce inflammation and so much more.
MitoCopper - Bioavailable Copper destroys pathogens and gives you more energy. (See Blood Video)
Oxy Powder - Natural Colon Cleanser! Cleans out toxic buildup with oxygen!
Nascent Iodine - Promotes detoxification, mental focus and thyroid health.
Smart Meter Cover - Reduces Smart Meter radiation by 96%! (See Video).