Loop Insights teams up with Data Clymer to provide real-time data solutions for use in professional sports and live entertainment venues

Loop Insights Inc (CVE:MTRX) (OTCQB:RACMF) announced Wednesday that it will provide its real-time data collection, insights and engagement solutions to Data Clymer’s growing list of clients, including its leading clients in professional sports and live entertainment. 

Loop said Data Clymer has significant experience in live sports and entertainment, including clients in Major League Baseball and the National Football League that are now demanding more flexibility with their data and analytics systems. Specifically, current “black-box” customer data platforms are creating bottlenecks for organizations, leading to poor customer experiences.

As a result, when integrated with Data Clymer’s existing technologies, Loop will provide its solution for professional sports teams, leagues, stadiums, and venue operators seeking to aggregate and action the countless data points generated by today’s live sports and entertainment venues. 

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Loop’s data solutions provide venue hosts with a means of aggregating the most important customer information available to generate actionable insights, engage with their customers in real-time, and optimize its operations.

“We are confident Loop’s products and services will greatly enhance the abilities of our clients in live sports and entertainment as they seek to unify and aggregate their data points to provide a revolutionary in-stadium experience,” said Aron Clymer, founder and CEO of Data Clymer.

Loop CEO Rob Anson noted that Data Clymer has won praise from the San Francisco Giants baseball team.

“Loop’s ability to provide real-time interoperable POS data connectivity for venue owners and operators has brought a great deal of interest within the sports and entertainment industry as of late,” Anson said. “With this Data Clymer partnership, we anticipate Loop will benefit from and experience an entirely new level of growth in revenue and scale within the sports and entertainment vertical.”

According to Markets and Markets, the global smart stadium market grew to US$4.6 billion in 2018 and is expected to reach US$12.5 billion by 2023.

Loop said the growth of the smart stadium market has been driven by the advancements in stadium technologies, which have improved vastly to provide owners with countless data points, including information accrued from tickets, concession sales, retail transactions, parking, accommodations, and more services offered in association with live events.

Through Loop’s data solutions, venues are able to aggregate these siloed and disparate data sets into one complete dashboard, providing hosts with actionable insights that can be used to engage in real-time with their customers to improve the overall fan experience.

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Story by ProactiveInvestors