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NexTech AR launches 3D augmented reality ad network to usher in a new generation of ads

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NexTech AR Solutions Corp (OTCQB:NEXCF) (NEO:NTAR) (CSE:NTAR) (FRA:N29) has officially launched its augmented reality (AR) ad network, the company announced Tuesday. 

NexTech is utilizing its owned and operated virtual event platforms audience, which hosts thousands of specialized events allowing for targeted ads comparable to Facebook, to deliver high- value ads based on people’s interests, behaviors, location and demographics. 

The company’s AR ads are built to be native, immersive and engaging, the company said, appealing to both global brands and local businesses alike. Conversion rates for AR advertising has been reported as high as 25% — more than 10 times higher than traditional ads.

READ: NexTech AR says its Virtual Experience Platform hosted the recent Student Veterans of America’s 2021 National Conference

The network generated very positive results at recent virtual and hybrid events for Repticon, which puts on 100 events annually, and the North Carolina Association of Zoning Officials (NCAZO) Annual Conference, the company said. 

“We’re thrilled to see such impressive, early results from our ad network piloted across two unique events,” President of Advertising Nareesh Achi said in a statement. “With Repticon and NCAZO, we’ve showcased that our ad network can drive results for any type of event, from virtual to hybrid to in-person. Trade shows, consumer expos and professional conferences are the future of targeted, impactful advertising and offer incredibly cost-effective investment to brands.”

NexTech’s 3D AR Advertising Platform for Virtual Events from NexTech AR Solutions on Vimeo.

The price for an AR ad varies depending on its quality. A simple AR ad can cost around $5,000 to develop, while a sophisticated AR campaign with eye-catching graphics could cost $100,000, the company said. As NexTech not only runs the ads but also creates the AR ad experience, the ad network can serve as a significant new engine of growth.

“Our strategy is to take our augmented reality tech stack and evolve them into our virtual and hybrid events platforms by first building advertising tools for ourselves but then building a self-serve ad tool for everyone and by providing a distribution channel to a captive audience on our platforms,” CEO Evan Gappelberg said in a statement.

Gappelberg believes its new network positions it as a potential end-to-end technology solutions provider for its enterprise customers, including Amazon.com Inc (NASDAQ:AMZN), ViacomCBS Inc (NASDAQ:VIAC), Johnson & Johnson (NYSE:JNJ), Dell Technologies Inc (NYSE:DELL) and more.

“With today’s announcement of the successful market launch of our ad network, which is capable of 2D, 3D or AR ads, we’ve laid a foundation for this to happen,” Gappelberg added. “As we push forward, we see our ads expanding more broadly across all our platforms and embedded into all our apps creating another significant source of revenue for our company as we position ourselves for exponential growth in 2021 and beyond.”

The ad network also enhances NexTech’s to gather data of online and offline event attendee behaviour. The most valuable set of impressions can be found at virtual and hybrid events attended by individuals from targeted industry, trade and business segments. The network is designed to reach the right customers with the right ads, driving higher click-through and conversion rates. 

For instance, the company said, at a dental convention, Colgate would have a captive audience or at a Repticon event, an audience of reptile enthusiasts could be reached by Petco. NexTech’s platform provides a closed-loop attribution and a clean line of sight into high purchasing power and decision-making individuals, making it easy to track higher ROI.

Contact Andrew Kessel at [email protected]

Follow him on Twitter @andrew_kessel

Story by ProactiveInvestors



Source: http://www.proactiveinvestors.com/companies/news/942725/nextech-ar-launches-3d-augmented-reality-ad-network-to-usher-in-a-new-generation-of-ads-942725.html


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